With the growing demand for online gambling—and most notably, sports betting—in the U.S., it’s no surprise that sportsbook software providers like Altenar are attracting significant interest in the North American market.
Given Altenar’s success in the LatAm market, the expansion of sports betting across the continent comes as no shock to experts in the iGaming industry.
The online gambling market is experiencing strong momentum within the American sector. With broader access and the legalization of sports betting continuing to expand across the country, Altenar—like most software providers—would be interested in entering the market, provided the timing and regulatory environment are favorable.
Given the recent surge in sports betting, the rapid adoption of eSports is gaining momentum across the region. Operators are now competing aggressively for bettor attention, creating a notably bullish market.
According to reports cited by Bloomberg, current operators in the U.S. are offering risk-free bets that have fueled a market in which bettors are constantly searching for ‘the next edge’ in sports betting. The concern is that many bettors will begin site-surfing for the best odds, promotions, and risk-free bets—undermining the traditional foundation of sports betting, which is the element of gambling itself.
That said, many industry professionals believe these promotions are bringing a new generation of customers into the sports betting space. So far, this appears to be true across numerous states, as demonstrated by the map below.
How Could Altenar’s Software Address Site-Surfing Bettors?
Since the full-scale transition to online gambling began in North America in 2018, the focus on retaining bettors has grown alongside the popularity of iGaming. Countless bettors log on to platforms specifically for the content they love—sports betting.
If Altenar were authorized to operate in the region, its sports betting software would be an ideal solution for North American operators.
This is precisely why Altenar’s sportsbook platform could be the answer American operators are searching for. It reduces the need for bettors to site-surf, thanks to Altenar’s flexible and stable software architecture.
With access to multiple data providers, advanced risk management tools, and a customizable front end, operators can tailor their content and betting experience to meet the unique preferences of their customer base.
Among these reasons, Altenar has gained popularity in Latin America due to its content management flexibility. Operators can customize displays via a manual backend, and the platform is accessible across mobile, desktop, and terminal—depending on regional needs.
This flexibility reinforces Altenar’s software. By delivering a tailored experience for both operators and players, Altenar fosters customer loyalty and satisfaction through its state-of-the-art content and service offerings.
If you're looking to explore the potential of the North American market, you can contact Altenar today to request a demo—or simply to start a conversation.
The team behind this leading sportsbook software provider brings deep industry expertise and experience, which has helped earn the trust of thousands of satisfied customers worldwide.
Credit: AGA Sports Betting Map
