Altenar, the sports betting software provider, understands that across much of the sports betting industry, the primary focus must be on user experience—specifically, how tailored experiences influence an operator’s player retention and attract new customers.
As the industry expands globally, it's essential to accommodate all types of bettors—including those who prefer in-person terminal or kiosk betting, as well as the growing base of users engaging through online platforms, which have seen a significant rise in popularity in recent years.
Achieving full market penetration shouldn’t mean compromising on technology or brand synergy. With Altenar’s sportsbook software, operators can seamlessly integrate both online and terminal-based betting, enabling a cohesive strategy that broadens reach and maximizes accessibility.
Rather than viewing terminals and online betting as opposing channels, the focus should be on how these two access points can complement one another—working together to deliver the best possible player experience.
Some bettors may still be hesitant to transition fully to online betting but are eager for access to the robust content and features offered by platforms like Altenar. That’s why offering a reliable and flexible system is a key differentiator—one that has helped Altenar stand out in the global sports betting market with proven success.
So, what are the advantages of offering both terminal and online access to sports betting events, tournaments, and content from an operator’s perspective?
Greater Market Penetration and Brand Awareness with Altenar
Developing a flexible terminal solution—one that’s not only accessible but also powered by Altenar’s state-of-the-art sports betting technology—creates a seamless synergy between online and offline betting. While this is a major draw, it’s not the only reason many online betting operators, or traditional operators looking to shift step-by-step into the digital space, are increasingly embracing terminal-based solutions.
Branding is one of the most powerful tools in today’s market. Whether it’s building a social media presence or running a successful gambling business, bettors want to know what they’re engaging with, what they’re a part of, and how a brand’s aesthetic pulls them in. This is where terminal placements can significantly elevate brand visibility for your sportsbook, casino, or gaming segment.
Terminals can be strategically installed wherever impact is greatest—whether within your retail venue or in high-traffic locations like pubs and entertainment venues. This allows your brand—and Altenar’s powerful sportsbook software—to reach users even when mobile data isn’t available or when a full-scale offline operation isn’t feasible for your online-first business model.
To increase brand visibility and drive deeper market penetration, many operators are reaching out to Altenar to learn how to leverage this strategy and achieve powerful results.
Learn more by contacting the sportsbook software provider today!
