Having experienced exponential growth in the region—from $450 million USD in 2015 to $2 billion USD in 2019—South Africa’s online betting market has become a powerhouse, attracting an increasing number of operators eager to claim their share of the growing sector.
South Africa has recorded some of the most substantial growth globally. Remarkably, this upward trend not only continued but accelerated during and after the pandemic, mirroring developments seen across the iGaming and sports betting industries.
A key driver of South Africa’s market expansion has been Altenar, a sportsbook software provider, which has enabled countless bettors, gamers, and fans to access their favorite global and regional sports content. For players, content is everything—so how has Altenar secured a share of the continent’s leading market, which holds 90% of Africa’s overall betting market share?
Quite simply, they’ve done it with consistent success—similar to their achievements in Latin America and Europe.
As South Africa’s market continues to grow, what exactly can operators access when partnering with Altenar?
South Africa Takes the World by Storm—and Altenar Leads with Sports Betting Content
South Africa is renowned for its diverse sports interests, with high engagement in Rugby, Soccer, Cricket, and Horse Racing. Bettors also show enthusiasm for American leagues such as the NBA, MLB, NFL, and NHL.
Altenar’s latest product releases—such as the Basketball Bet Builder—are well positioned to serve this market. But it's not just the 2022 product rollouts that are attracting attention. Altenar’s core infrastructure has been a consistent draw since the company's early days.
The proven success of Altenar’s stable yet flexible sportsbook software continues to drive year-over-year growth for the provider—and measurable success for B2C operators around the globe.
Driven by a commitment to constant improvement, Altenar’s sportsbook offers a customizable front end and manual-aspect backend. These features empower operators to build detailed reports, track placed bets and bettor behavior, and help mitigate the risk of professional betting. In addition, the provider recently rolled out a 2.0 version of its risk management system—offering enhanced protection against cyber threats and other malicious activity.
If you're looking to launch or expand your sports betting operations in South Africa, Altenar offers one of the most secure, scalable, and tailored solutions on the market today.
Contact the team behind Altenar’s signature blue light to schedule a meeting, request a demo, or simply start the conversation.
