In the iGaming world, where websites and apps are becoming increasingly similar, it's important to examine the value of starting your online business with either a website or an app. Altenar, a sportsbook software provider, offers its clients the ability to launch both a website and a mobile app—giving your players access to your content from anywhere in the world, on the go, and with a consistent brand experience across both platforms. Whether you're just beginning your iGaming business journey and exploring the benefits of one over the other, or you're a casino-only operator looking to expand your offering, the answer is clear: Sportsbook. Let’s take a look at the pros and cons of launching an online gambling business through the lens of websites and apps.
The Pros & Cons of an Online Gaming Website | Mobile-First Approach with Altenar
Most website platforms now follow a mobile-first approach, ensuring a better user experience for players accessing content via their phones. With Altenar, for example, this strategy allows your players to enjoy the same content, features, and bonuses without sacrificing the quality of the product—especially your sportsbook.
Here’s a brief overview of the pros of launching a gambling website:
- Faster to develop
- Typically more cost-effective than building an app
- Simpler development and deployment process
- Accelerates time-to-market
Cons of launching a gambling website:
- Limited opportunities for player interaction
While there may be fewer cons than pros to launching an online gambling website, it's always wise to do your homework on the best way to begin. This might mean partnering with a solutions provider like Altenar, whose award-winning global platform is tailored to your needs, your brand, and your vision.
The Pros & Cons of an Online Gaming App | Betting On-the-Go with Altenar’s MOA
As the next logical step beyond a mobile-first approach, solution providers like Altenar offer a mobile app version of their award-winning product. This enables your players to take your brand with them and enjoy the excitement of their favorite pastime wherever they go. The key benefit of an app—after the initial download and sign-in—is that it offers 24/7 access and delivers the same features and bonuses as the website version. With Altenar, the mobile application is fully customizable to meet your evolving business goals and your audience’s preferences.
Pros of having an online gambling app:
- Smoother gameplay and performance, as the solution is purpose-built for the app, operating system, and device.
- Utilizes native mobile gestures like swiping and tapping.
- Supports betting on the go
- Higher levels of security
- Added convenience and user comfort
- Push notifications to a player's mobile device—something a standard website can’t do
Cons of an online gambling app:
- Requires regular updates
With a provider like Altenar—a sportsbook solutions designer—you gain access to a range of valuable features: a faster experience, lightweight performance on devices, and simplified bet placement for players. Operators also benefit from seamless cross-platform development, including: consistent business logic and user experience across all platforms, accelerated time-to-market, a proprietary rendering engine, straightforward platform-specific logic integration, compatibility with any target platform, and faster code development and product deployment. Altenar’s mobile application is certified for both Apple and Android devices.
The Pros of an Online Gaming Business | An Ever-Expanding Industry
Sportsbook solutions providers like Altenar offer a wide range of international content—from major sports leagues to globally popular esports. This is made possible by a continuously evolving sportsbook designed to deliver one of the most functional, operationally efficient, and entertainment-rich solutions available online—across both websites and mobile apps. As you consider whether to start your iGaming business venture, let’s explore the overall pros and cons of entering this growing industry.
Pros of having an online gambling business:
- Access to a global industry that continues to shape and define itself.
- A growing library of content that helps tailor offerings to what your players enjoy.
- A market filled with engaged players and customers eager to connect with their favorite pastimes.
- Scalable service options suitable for all budgets and target markets.
- Access to cutting-edge technologies.
Building a sports betting business plan that incorporates your preferred software, content, skins, and operational reporting doesn’t have to be as overwhelming as it might seem—especially after reading countless articles and guides filled with jargon and tech-heavy language. Most aspiring operators are simply looking for a straightforward, practical guide on how to launch and structure an online gambling business, along with a clear view of the pros and cons. As the popularity and demand for sports betting continues to rise—and the online vertical expands at an exponential pace—the need for customizable, scalable software grows just as fast. And it makes sense, considering the global sports betting industry is worth billions.
Operators can access white-label software solutions and build a sports betting business plan with providers like Altenar. This not only offers a flexible and stable foundation to grow from, but also gives newcomers the opportunity to compete on the same level as major market leaders—gaining access to the same sports content, data providers, and more.
Conducting research on the sports betting and iGaming industry during the early stages of your business planning can significantly shape your software strategy and development approach. A great place to start is by exploring Altenar’s extensive library of industry reports, articles, and case studies. You should also stay up to date with iGaming-focused media to gain valuable insights into betting trends, emerging innovations, and what’s expected to make waves in the months ahead.
It’s essential to build your own understanding of the sports betting market based on the type of content you can offer, who your audience is, and where in the world that content is most in demand. With a solid market analysis, operators can make informed decisions. You can learn more about launching an online sportsbook (iGaming) business by contacting the tier-one provider, Altenar! Speak with their team to identify the best solution for your target market and design a must-see product for the gaming industry.
