How can one of the latest technological innovations benefit online businesses—and how is it already being used by Altenar, a Sportsbook Software Provider? Altenar’s Senior Data Analyst, Darren Willenberg, shares how the company is successfully harnessing and implementing Machine Learning (ML) technologies in a data-rich environment like Sports Betting and iGaming.
Darren pointed out that the growing adoption, understanding, and application of ML have allowed more small to medium-sized businesses to embed data-driven structures into their daily operations. Through his work at Altenar, he’s seen first-hand the advantages of unlocking machine learning and business insights using cutting-edge technologies such as Altenar’s AIP, to the significant benefit of customers, end users, and operators.
Discussing Altenar’s ML integration, Darren said: “We’ve built a lot of robust systems, and we’re on a strong analytics journey. We have a solid platform to conduct meaningful, innovative research that can advance our existing models.”
He added, “A top priority this year is making sure machine learning actively supports real-time notifications and reporting to manage potential business risks. We’ll provide notifications-as-a-service to our customers, covering issues like abnormal betting patterns, unusual cashout behavior, terminal abuse, and more.”
Altenar’s ML applications will help the provider generate deeper and faster insights into market risks and betting exposure, among other benefits. Darren explained, “Most of our models are unsupervised. We input data that we believe can help answer key questions—like who is a good, bad, profitable, or problem gamer—and select the best features (the numeric data points that describe those users). We then use these models to group players into meaningful clusters that can help us derive actionable insights.”
“It’s been a very successful approach so far,” Darren continued. “And as ML becomes more mainstream, support for it continues to grow. Whatever question I might have, chances are someone has already explored it—and we can now contribute to that global knowledge base.”
With a background in engineering, Darren noted that ML felt like the natural next step in his career: “Every problem I faced required data to unpack it. I’ve always had experience applying models, and now we’re fortunate to have machine learning to take it even further.”
Want to learn more about Altenar’s technology and how it can power your sports betting business? Contact the award-winning Sportsbook provider today to start your journey right!
