Altenar, a sportsbook software provider, reviews the revenue history of land-based and online sports betting worldwide and has compiled some interesting findings.
The graph below illustrates how online betting has far surpassed land-based betting in recent years, prompting many traditional operators to explore or launch online sportsbook platforms.
In 2020, online betting generated $40 billion in gross revenue compared to $28 billion from land-based betting. While land-based betting has experienced a slight recovery as the effects of the pandemic have subsided in some countries, it has yet to return to its previous highs. In contrast, 2012 saw land-based betting grossing $32 billion while online betting brought in $15 billion.
As the momentum behind online betting continues to build—and as more players and operators transition away from traditional formats—companies like Altenar are stepping up to meet rising demand.
It’s clear from the graph below that online sports betting isn’t just growing in revenue and content—it’s also gaining widespread acceptance from those making the shift from land-based to digital operations.
A Deeper Look at Land-Based vs. Online Sports Betting
Land-based and online betting operate through vastly different models, despite featuring similar core sports content. Thanks to the rise of Esports and fantasy leagues, online betting is poised to outpace land-based offerings even further.
Online betting typically offers better safeguards for operator revenue and player deposits, while also being more cost-effective compared to land-based betting.
As a result, many operators are leaving brick-and-mortar locations behind and making the critical transition to online platforms—ultimately seeing significant gains in revenue.
Pros of Online Betting
- Online betting is exciting
- Online betting is convenient
- Online betting offers budget-friendly and cost-conscious gaming
- Plenty of bonuses and rewards available
- Delivers a strong return on investment(s)
Pros of Land-Based Betting
- Atmosphere
- On-site distractions such as food stalls, social interaction, bars, and additional games
With greater convenience, improved efficiency, and increased revenue potential for operators, the upward trend in online sports betting—as illustrated in the graph—suggests significant growth for those transitioning or expanding their platforms to include sportsbook offerings.
It’s sportsbook software providers like Altenar that help shape the sports betting industry by both responding to and creating market demand. For instance, the recent release of the NBA Bet Builder allowed Altenar to satisfy an existing need while generating new interest among basketball enthusiasts eager for an immersive betting experience.
If you’re looking to add an extra edge to your sportsbook, reaching out to Altenar can provide you with a tailored strategy for success in the sports betting space—delivering a unique, customized experience that stands out in today’s competitive market.
Visit Altenar’s website now for more information.
