As Golden Palace celebrates its decades of success in both land-based and online gaming, the industry has turned its spotlight on the Belgium-based casino and sportsbook company, which has delivered entertainment to bettors and players for over 55 years.
This longevity in a constantly evolving market speaks volumes about the people behind Golden Palace. They have built a company culture rooted in a ‘family feel’—a sentiment that continues to define the brand today. Bettors have become a part of that community. Over the years, Golden Palace has established itself as a trusted name in gaming, with a deep understanding of industry trends, nuance, and influence.
To honor Golden Palace’s milestone, Altenar highlighted the brand’s achievements during a special Gambling Insider Huddle interview. Editor Tim Poole hosted a conversation with Golden Palace’s Digital Product Specialist, Didier De Swert, exploring the company’s journey, values, and industry expertise.
The interview spotlighted Golden Palace’s ongoing ambition to innovate and evolve—building on the strong foundation laid more than five decades ago. Didier emphasized that Altenar’s sportsbook software has helped accelerate and support the iGaming evolution of Golden Palace, which is also celebrating its 10-year anniversary in the online space.
Speaking about Altenar’s sports betting software, Didier noted: “We (Golden Palace) really do believe the product is awesome.” As the conversation continued, Tim Poole explored why Golden Palace selected Altenar to help carry its successful legacy into the ever-evolving iGaming market. Didier detailed the rigorous process of selecting the right sportsbook software partner.
Speaking about Golden Palace’s success, Didier noted that part of it stems from their “continuous search for something new—we’re always looking for new ways to get players involved.” He explained that Altenar was ultimately selected because of the shared values between the two companies, particularly their mutual dedication to a homegrown, hands-on approach to business.
“Altenar offered much deeper bettor analysis and a dynamic, innovative, and responsive approach to business,” Didier explained. “They were the company finding solutions, working through constructive processes, and ultimately delivering everything on our wish list, essentially.” In this concise summary, Didier captured the prevailing sentiment and industry-wide recognition of what Altenar, as a sportsbook software provider, represents.
In line with this philosophy, Altenar gave Golden Palace the opportunity to reinforce its long-standing belief that gaming should be about enjoyment—not simply about profit. With a shared commitment to safer gaming practices, Altenar stood out as a sportsbook software provider that aligned with Golden Palace’s core values.
Didier explained, “You have to play for the right reasons—for your amusement and your joy, to simply have fun!” He emphasized that responsible gaming has always been a priority for Golden Palace, noting their internal system for reaching out to bettors when unusual behavior is detected—such as a spike in betting frequency or amounts outside the player’s usual patterns.
This is precisely where Altenar’s risk management tools and manual backend functionality came into play, enabling Golden Palace to implement responsible gaming solutions seamlessly across their online platform.
