To increase usability, report building, and liability functions within its sportsbook environment, Altenar, a leading sports betting provider, is upgrading its liability tool and user profiles within its trading reports.
The implementation of this upgrade will bring with it a host of benefits for Altenar’s operating partners. A standout function of the tool is that it will allow operators to understand the specific outcome (gains & losses) of specific events, enabling them to anticipate any losses and gains via real-time ingenuity through the use of Big Data, Machine Learning, real-time data processing, and applying a data-driven decision-making approach.
This live liability will grant operators access to a must-have tool that improves efficiency, as it can demonstrate where operators should add promotions to increase traffic to specific events and attract more players to leagues that might lack such engagement.
Additionally, the trading reports will see an upgrade to the user profiles section, which gives operators improved tracking of suspicious activity, insight into the types of bets preferred by their players, and allows them to promote certain events where they are likely to see the highest returns.
Determining key demographics and statistics can strengthen an operator’s content offering, as you’ll develop a sharper sense of what is desired and liked by players.
The user profiles will allow Altenar’s segmentation team to quickly assess problem gamblers from professional players, which supports the need for safer gaming practices to be put into place for markets like Bulgaria, for example.
Want to discover more about Altenar’s trading reports and what they can do for you? Contact the award-winning and globally recognized team today!
