Altenar, a sportsbook software provider, is exploring what it can achieve with data as the demand for its services and products reaches new heights. More and more business-savvy individuals are recognizing the benefits of sports betting as a form of entertainment.
Speaking with Altenar’s Senior Data Analyst, Darren Willenberg, it became clear that Altenar’s use of data brings greater customization to its product for your clients.
Customization and personalization are essential for your players, as according to Infosys, 74% of customers feel frustrated when content isn’t personalized, and Salesforce found that 51% of customers expect companies to anticipate their needs.
A part of meeting your players' needs relies on greater security for a trusted gaming environment, where the use of AI, Deep Learning, and Machine Learning can assess and detect anomalies.
Helping to prevent security breaches and threats, while boosting the speed of automated KPI analysis, and discovering hidden performance opportunities, these technologies can even stretch an operator’s resources and budgets.
Altenar’s data achievements will focus on the following areas:
- More Stability - using data to further promote a safe, fair, and trusted gaming environment
- More Flexibility - using data to provide an even more customized user experience, showing players events/games that they prefer to see.
Darren noted the following on Altenar’s use of data, “The gaming intelligence platform will push hard to deliver these aspects by using data analytics to uncover hidden patterns in data, such as potentially fraudulent activities and personalized trends.”
Your players can play-aware with an Altenar-designed sportsbook, and you can begin your journey today by contacting the passionate professionals behind the globally recognized sports betting software provider.
