Altenar, a sportsbook software provider, has recently observed a global rise in how women engage with sports betting and an overall increase in female participation. This trend could be key to expanding the sports betting market as new markets and content emerge post-pandemic.
According to Forbes, “31% of core sports betting customers are women, and women make up 47% of all sports fans” in the U.S.—staggering numbers, considering sports betting has historically been a male-dominated activity.
The American Gaming Association (AGA) learned more about sports betting trends as more states began to legalize online and mobile betting. This growth may be attributed to a rising number of women entering the sports betting scene, which continues to grow thanks to its increased entertainment value.
This indicates that sports betting is becoming a preferred pastime for a wide range of people—not just women—and as a result, greater access to sportsbook content is needed to meet demand.
If you’re looking to add a sportsbook to your offering, contact the award-winning team at Altenar today!
