The sports betting industry has no shortage of women—from innovative CEOs to professionals in marketing, security, and DevOps—who support the framework and success of the sports betting world. However, the number of women players and bettors remains significantly lower than their male counterparts, who are traditionally more likely to place bets.
Thanks to the record-breaking UEFA Women’s Euro 2022 tournament—where the final saw England ‘bring football home’—there was a spike in betting activity, increased interest in the sports world among women, and a broader sense of community in both the betting and sports industries for women.
The 2-1 victory could be an example of how full and accurate representation in traditionally male-dominated sports, like football, is helping bring more women into the betting space.
As a result, betting on women’s leagues is becoming more mainstream, bringing in a wave of new bettors.
If you’re looking to welcome new players—from women to esports enthusiasts—you can build the ideal platform with Altenar, a sportsbook software provider that not only offers award-winning and internationally recognized betting software, but also supports operators 24/7 and ensures compliance with industry-standard and market-specific regulations.
Contact Altenar’s team today to discover how sports betting can be tailored to you, your target region, and your players.
