As Africa becomes one of the world’s largest sports betting markets, it’s no surprise that operators are turning their attention to Congo in search of the next big opportunity. Following in the footsteps of markets like Nigeria, Kenya, and Ghana—which have built strong sports betting ecosystems—Congo is widely seen as the smart next move.
As operators enter the Congo, a nation filled with passionate sports fans and betting enthusiasts, experts suggest it may soon become the fastest-growing sports betting market on the continent.
Part of this growth can be credited to sportsbook software providers like Altenar, whose platform enables operators to offer a stable and flexible experience for bettors, customers, and anyone who loves sports betting.
Altenar’s technology has helped many operators across Africa by tailoring its software to regional needs—such as offering a “light” version of the sportsbook to accommodate areas where data costs are high.
Beyond software innovation, Altenar also produces detailed market reports and has noted that sports betting holds the largest market share in Africa’s iGaming sector.
The graph above shows that sports betting generated $1.58 billion in revenue in 2016, rising to $2.17 billion by 2022—with projections estimating growth to $3.83 billion.
Casino gaming ranked second in online gambling revenue, increasing from $0.78 billion in 2016 to $1.24 billion in 2022, with forecasts of $1.83 billion by 2027.
Poker, while the smallest vertical, grew from $0.18 billion in 2016 to $0.23 billion in 2022, with a projected increase to $0.34 billion.
These trends point to the immense growth potential across the region—and in Congo specifically.
But why should you place your trust—and investment—in Altenar?
Let’s take a look…
Altenar: The Sportsbook Provider with Evergreen Features
Entering a fast-growing market can feel overwhelming, but with Altenar’s sportsbook software, you and your players are in good hands.
From a manual-aspect backend to a customizable front end, Altenar’s sportsbook software is designed to adapt to your needs and your audience. Track bets, build reports, and deliver the content your regional bettors care most about.
With Altenar, operators receive a fully customized experience—and that personalization is reflected in the user journey on your platform.
You’ll also gain access to multiple data providers, helping reduce site-surfers searching for better odds, especially as Altenar continues to roll out more player specials.
You can take advantage of a wide range of features—many of which are scheduled for updates and revamps in 2022 and beyond.
Give your players the sportsbook experience they deserve. Contact one of Altenar’s sports betting professionals today and find out why Altenar is where stability meets flexibility.
