What really makes up a checklist for your sports betting site? Altenar, a sportsbook solutions provider, outlines in this article the features, products, content, and more that operators should consider when they’re looking to add a sportsbook to their offering, build a sports betting website, or find a new provider.
Knowing that you’re checking all the boxes is essential—from compliance to content—which is why having the best provider in your corner is critical. You can learn more about Altenar and how its sportsbook can benefit your iGaming operations by contacting the award-winning team today!
Below is a range of potential features and content that could strengthen your sportsbook and iGaming business.
The Sportsbook Features to Help You Attract Players | Altenar & You
Having a sportsbook checklist can often be a vague set of points that may not align, in the long run, with your goals and objectives for your iGaming business. Altenar, a sportsbook solutions provider, understands the importance of a robust, flexible, and versatile sportsbook solution and how it can boost scalability and success.
For this reason, here’s an outline of sportsbook features that could attract players to your sportsbook website or mobile app. If you’d like to explore Altenar’s products and services further, contact the award-winning provider today!
- Competitive Odds: Offering competitive odds compared to other operators could make the difference when it comes to player and bettor loyalty.
- A Wide Range of Sports and Events: Giving your sportsbook players access to a variety of sports and events can boost your player count, as you’re offering something for everyone. This can include global leagues like football, basketball, cricket, esports, and local games, among others!
- Live Betting: This betting option is essential—it lets players place bets on games as they unfold and provides an engaging, interactive experience, especially in countries where live sports are enjoyed socially.
- Mobile Compatibility: A sportsbook solution that’s optimized for mobile is essential in today’s fast-growing mobile technology and sports betting landscape. Altenar offers providers a certified Android and iOS mobile sportsbook app.
- User-Friendly Interface: An interface designed with insights from global players is key. That’s why Altenar launched its new robust front end in 2022, built entirely with widget technology. This allows greater personalization and enables you to highlight what your players are most likely to engage with.
- Bonuses and Promotions: Offering bonuses and promotions can boost player engagement and attract new users to your betting site.
- Secure Transactions: Implementing secure payment methods and robust security protocols is essential. These secure systems help build trust with potential players.
Technology Must-Haves in a Tech-Savvy Industry | Upping the Stakes
As a sportsbook software provider, Altenar is taking action to ensure that your product and its features meet the growing demand for high-tech solutions in the iGaming and sports betting industries.
Not only that, but Altenar ensures its passion for technology and sports betting is reflected in its product. As a result, the sportsbook software provider has made a name for itself across global betting markets.
So, what types of technologies does Altenar use in its sportsbook, and what should you be checking off your sportsbook solution must-have list when choosing a sports betting solutions provider?
- Artificial Intelligence (AI): AI has tremendous potential in the iGaming space, and Altenar not only recognizes its value but is actively integrating AI into its sportsbook solutions. AI can help analyze bettor behavior and preferences, and make recommendations for bets and offers that could significantly improve player satisfaction and create a seamless sports betting experience from backend to frontend. It can also assist with risk management.
- Big Data Analytics: The integration of big data analytics and systems enables Altenar to analyze large datasets, identify patterns and trends, and optimize partners’ operations. Altenar is making great strides in its data analytics journey, and you can learn more about the provider’s goals and achievements here.
- Mobile App: As a mobile-first sports betting solutions provider, Altenar understands that any solution designed for you should be easily accessible and offer consistent functionality across all devices. Mobile betting has become essential in recent years. Altenar recently launched its mobile app, and you can learn more by contacting the team today.
- Live Streaming: Live streaming can enhance the betting experience and boost player engagement.
- Virtual Reality: Providing a variety of virtual reality services and content can strengthen your iGaming venture and improve player satisfaction.
Content, Content, Content—It’s a Three-C World | Betting & You
In a world where content is often king, it’s important to offer the right kind of sports betting content to the right audience—this can make the difference when it comes to succeeding in the iGaming industry.
As a global, award-winning sportsbook solutions provider, the team at Altenar offers a vast content hub that brings international, national, and local content together in one place for your players. With official data feed providers, you’re sure to score big with Altenar’s content offering.
So, let’s take a look at the types of content you could feature on your platform.
- News and Updates: Sharing updates and news about sports leagues and teams can boost player satisfaction by letting them find all the information and entertainment they need in one place—your website. Keeping players informed helps build engagement and loyalty.
- Educational Content: Providing guides on how to bet, basic sports betting terminology, and common strategies can help attract new players who may be unfamiliar with betting. While you don’t need to give away too much, offering foundational insights into betting and popular leagues or tournaments can be valuable.
- Live Scores and Results: In addition to educational and informative content, you can feature live scores and results from the games and events your players are betting on. This is a great enhancement for players and bettors who are closely following their favorite teams and sporting events.
- Video Content: Creating videos such as tutorials, analyses, and highlights can engage players in a fresh way—especially in the age of TikTok and Reels, where players often prefer to consume quick, visual content.
- Interactive Content: Engaging directly with your players is essential in content creation, as it helps them identify more closely with your brand. Bettors enjoy interacting with their favorite sportsbook operators. You can encourage this through polls, questions, interactive games, and similar features.
- Professional Leagues: Introduce leagues such as football, basketball, baseball, hockey, and soccer. With Altenar, you can access the National Football League (NFL), National Basketball Association (NBA), Major League Baseball (MLB), National Hockey League (NHL), and many others.
- Esports Leagues: Esports is a rapidly growing area of sports betting that gained traction during the COVID-19 pandemic, introducing many younger players to the industry.
- Non-Sports Events: Some sportsbooks also offer betting on events like political elections, entertainment award shows, and other novelty markets.
You can learn more about Altenar’s content and what the award-winning team can offer you and your players by contacting them today! Alternatively, you can meet Altenar at numerous expos and events across the iGaming industry—discover where in the world this tier-one provider will be next!
Compliance Is the Name of the Game | Regulation & Sports Betting
As a sportsbook solutions provider, Altenar understands the importance of multi-jurisdictional compliance. Backed by a wide range of certifications and licenses, Altenar ensures your operations are in expert hands when it comes to sportsbook solutions.
While regulations vary from country to country—making a strict checklist nearly impossible—there are still some general points you can inquire about when evaluating a sportsbook solution.
You can see where Altenar holds key regulatory approvals here. If you're looking to enter one of the many regulated betting markets, contact the award-winning team today!
Below is a list of potential must-haves when it comes to licenses and certifications for regulatory compliance. However, these requirements may vary by country and betting market.
- Gaming License: A gaming license is required to legally operate a sports betting website in most jurisdictions and is issued by the relevant governing body. This ensures that you're reporting, filing, complying, and paying any necessary taxes to operate your sportsbook and iGaming business legally and safely.
- Compliance Certification: Sports betting websites should obtain compliance certifications from third-party auditing firms. This confirms that your sportsbook provider operates ethically and keeps its technologies and your operations in line with all applicable legal requirements, including fair gaming practices, responsible gambling standards, and anti-money laundering regulations.
- Payment Processor Certifications: Sportsbooks should maintain Payment Card Industry (PCI) certification and comply with Payment Services Directive (PSD) standards. These certifications reassure both players and regulators that you’re protecting personal data and taking appropriate measures to combat money laundering.
- Data Protection: Compliance with data protection laws—such as the General Data Protection Regulation (GDPR) in the European Union or the California Consumer Privacy Act (CCPA) in the United States—is essential for sportsbook providers and operators.
- Responsible Gaming Certification: Demonstrating a commitment to responsible gambling is critical. Your provider should hold a responsible gaming certification from an independent organization to show that appropriate measures are in place to promote safe betting behaviors.
Altenar offers extensive information about its compliance infrastructure, licenses, and more on its website. You can also contact the team directly to learn more.
Never Miss a Marketing Sign | Sports Betting Websites & Marketing Your Content
- Search Engine Optimization (SEO): This type of content can help improve your ranking in search engines by leveraging strategic keyword usage—getting your brand into the big leagues.
- Social Media Marketing: Promoting your website on platforms like Facebook, X (formerly Twitter), Instagram, and LinkedIn is crucial. The iGaming world—just like the rest of the digital space—spends a lot of time online consuming new and existing content. Social media marketing is a powerful tool for both emerging and established brands.
- Advertising: Running targeted ads on search engines, social platforms, and websites can attract players to your sportsbook. New and innovative advertising methods are constantly emerging as more sports and esports enter the betting scene.
- Content Marketing: Creating thought leadership content can establish your brand as a go-to sportsbook or iGaming operator—especially if your platform is player-focused and enhances satisfaction. Content marketing may include blogs, videos, and more.
- Email Marketing: Email can be your most valuable marketing tool—especially when filled with relevant, consistent content like newsletters, promotional offers, and updates.
If you’re looking for a sportsbook solutions provider that checks all the boxes on your list, contact Altenar today! Discover betting excellence and see how this award-winning sportsbook provider can elevate your business!
