Operating within LatAm is a remarkably unique environment because it’s experiencing exponential economic development and regulatory overhaul that has created a market allowing operators, providers, and bettors to flourish within it.
For instance, Altenar, the sportsbook software provider, has operated within the LatAm market for some time and has curated, nurtured, and developed relationships, technologies, and solutions that best fit the ever-changing face of sports betting in the Latin American market.
For this reason, the niche of the LatAm market, it could be argued, is at its point of explosive expansion—drawing clientele to the region from around the world.
Altenar’s experts believe that, thanks to aspects like internet penetration and population size, the sports betting and iGaming market will find its mainstream footing in LatAm sooner rather than later.
One aspect that is particularly unique to LatAm’s market is that the sports betting vertical outperforms every other vertical in the region, by a large margin in terms of revenue and popularity.
It’s a Kickabout World
Football (soccer) is one of the most successful sports in Latin America—both on the field and in the betting space.
This is where LatAm’s niche market really shines, as operators must create a truly customized and localized football-focused product to capture and retain bettor attention. That’s the kind of software and offering Altenar has become an expert in over the years.
Altenar’s customizable front layer and manual-aspect backend allow operators to select the games, leagues, and matches most relevant to each country within LatAm. While the overall love for football is significant, each country’s preferences are uniquely niche—just like the broader LatAm market itself.
With access to multiple data providers, Altenar’s sportsbook can offer bettors the best stats and figures in real time, minimizing—if not eliminating—the need for site-hopping.
Product Innovation for LatAm
“One of Altenar’s key strengths is that our software is where stability meets flexibility—and that really helps operators when the scope of a market can shift like the direction of the wind.”
Because of this, Altenar’s software can adapt to market demands, customer preferences, and evolving trends in real time.
This is the innovative heart of Altenar’s sports betting software: it enables operators to add, update, and remove content—all while keeping players engaged and coming back.
Altenar’s expertise in LatAm is second to none. To learn more about what Altenar can do for your business, visit their website and speak with one of their experts.
Request a demo and see why this stability-and-flexibility-driven sportsbook provider has become a trusted name in the Latin American market.
