As Altenar, a sportsbook software provider, stays current with industry trends, it’s only natural that upon the release of Newzoo’s Global Esports & Live Streaming Market Report, Altenar wanted to compile a top-hits article for your review.
This article explores the factors that can accelerate esports market growth and reviews 2022’s esports data.
Maintaining interest in the dynamic and ever-evolving scope of the sports betting industry is what helps Altenar and its partnered operators stay ahead of the curve.
So, without further ado, let’s explore some key insights from Newzoo’s report and how Altenar believes this data and overall market analysis can support your decision to offer esports in a sportsbook.
A Look at Esports Numbers Through Altenar’s Sportsbook Lens
It’s important to understand the numbers—revenue, audience, and awareness—you’re tapping into in any vertical, especially esports, as it continues to grow in size, popularity, and of course, revenue.
By adding esports offerings to your Altenar-powered sportsbook software, you can anticipate a growing population of active esports fans at 7,911.5M and an online population of 5,115.9M, according to Newzoo’s market report.
Altenar understands the rising demand for esports content, having provided fantasy leagues and events for some time and having partnered with Oddin earlier this year. Some of this growth and market size can be attributed to increasing awareness of esports, which Newzoo reports at around 2,469.5M people.
Altenar found it valuable to highlight the number of esports enthusiasts at 921.2M and esports revenue at $1,384.0M.
With these figures, Altenar, a sportsbook software provider, continues to reaffirm the belief that the value of esports is not only increasing but also becoming widely accessible thanks to software providers like Altenar.
The Pieces of the Sports Betting Puzzle: Market Growth
Altenar, a sports betting software provider, believes that spotlighting some of the esports market growth factors from Newzoo’s report can inform entrepreneurial operators like yourself about the esports betting market’s potential.
Altenar highlighted the statement: “Esports continues to attract young digital natives, sparking interest for platforms and media companies.” This often leads to increased sponsorship opportunities and, in turn, greater revenue intake.
Altenar continued to piece together the puzzle, noting that as the number of esports-focused channels grows, the sector becomes more appealing to sponsors, opening new avenues for customer acquisition and leading to “higher-value sponsorships.”
With esports events at an all-time high, operators and investors can even profit from channels like merchandising. Among various puzzle pieces, Altenar has observed that with growing revenue and popularity, many operators will be looking to enter this newly mainstream market very soon.
If you’d like to discover more about Altenar’s sportsbook software and what it can help you achieve, contact the team today by visiting their website.
