Award-winning sportsbook chosen to power U.K.-based casino operator group.
Altenar, a leading sportsbook supplier, has partnered with U.K.-facing operator group L&L Europe Limited as its newest sportsbook client.
L&L Europe Limited is a player-reviewed casino group known for offering a wide range of engaging games and a unique, player-friendly cashback system.
With the operator now expanding into sports betting, the award-winning supplier has delivered a full sportsbook solution. This includes Altenar’s pre-match and live betting offerings, a comprehensive promotional suite, and market-leading customer support across risk management, limits, and 24/7 communications.
As part of the collaboration, Altenar will deploy its best-in-class technology to deliver a fully integrated 360-degree sportsbook operation, enabling L&L Europe Limited to offer one of the most advanced sports betting platforms on the market.
This deal marks another milestone in what has been an exceptional 12 months for Altenar, with record-setting revenue generated for its operator partners across global markets.
Our sportsbook is one of the best on the market, and we’re excited to bring it to our new partner, L&L Europe Limited.
Our comprehensive offering is designed to deliver a sports betting experience that truly resonates with L&L Europe’s player base. We’re proud to include it as part of their already impressive portfolio of verticals.
Commenting on the partnership, an Altenar spokesperson said:
We are thrilled to have Altenar’s market-leading sportsbook supporting L&L Europe.
It’s a proven product that combines an excellent range of events any bettor would expect with a continuous improvement mindset that makes it stand out from the competition.
Altenar delivered a fast, high-quality launch — and we’re excited about the success this collaboration is set to bring.
Chris Dalli, CEO at L&L Europe
Altenar’s rapid ascent as one of the world’s most recognized sportsbook providers was reflected in 2022 with multiple industry awards honoring its contribution to global sports betting.
These include accolades such as Best Virtual Sports Supplier at the EGR Nordics, Sportsbook Supplier of the Year at the EGR Italy Awards, as well as multiple honors at the MiGEAs and the Baltic and Scandinavian Betting Awards.
Licensed in 14 major global markets — including certifications from the U.K. Gambling Commission (UKGC) and the Malta Gaming Authority (MGA) — Altenar has firmly established itself as the sportsbook provider of choice for numerous leading operators worldwide.
