As the American sports betting industry continues to expand through increasing regulation and state-by-state legalization, it’s clear the global iGaming and sports betting sectors are watching the U.S. closely for its future potential.
Altenar, a sportsbook software provider, has closely examined the region’s growth opportunities as more operators launch in the U.S. and look to strengthen their sportsbook offerings for bettors, players, and gaming enthusiasts.
With studies showing that roughly 50% of Americans have placed a sports bet at least once in their lifetime, it’s no surprise that a country rich in generations of sports fandom is becoming a stronghold for online betting.
This national passion for sports—combined with the growing adoption of online wagering—is echoed globally, and Altenar’s expertise has helped numerous international businesses find sustainable success in the space.
As industry stakeholders keep a close eye on the U.S. and its evolving legislative landscape, Altenar is exploring what recent sports betting data reveals about early 2022—and what it might signal for the industry’s future.
As more players, markets, and regions join the sports betting movement—placing wagers on everything from esports to traditional competitions—operators are increasingly turning to Altenar for its insight, technology, and long-standing experience.
“Here’s Looking At You”… Sports Betting Industry
Sports betting accounts for approximately 40% of total global iGaming revenue, cementing its status as a widely embraced and cross-generational form of entertainment. Altenar has observed that the industry’s growth is driven by innovation, improved content, and a relentless push for elevated user experiences.
Operators leveraging tier-one content and features see stronger bettor engagement, better retention, and increased platform loyalty—event after event.
According to recent data, since the legalization of online sports betting in the U.S. in 2018, wagers have surpassed $100 billion in revenue. Altenar examined three standout states to highlight the market's potential:
Nevada: $20 billion in revenue
New Jersey: $24 billion in revenue
Pennsylvania: $11 billion in revenue
These figures underscore the profitability and largely untapped promise of sports betting across the U.S.—a region just beginning to hit its stride.
While the current surge in sports betting may seem recent, the momentum is the result of years of development, adaptation, and forward-thinking—qualities that define Altenar as a sportsbook software provider.
When it comes to emerging verticals like esports, Altenar’s insights reveal equally compelling data:
League of Legends leads the pack with an average wager value of $39 per bet. Other popular titles include Counter-Strike: Global Offensive and Dota 2, each generating around $25.50 per bet.
These figures illustrate how both traditional and esports betting can deliver exceptional returns—even in emerging or recently regulated markets. Sports betting enhances the connection between fans and their favorite games, transforming viewership into immersive experiences.
With global regulations evolving and revenues on the rise, it’s no wonder operators—and providers like Altenar—are eagerly anticipating what this next chapter of sports betting will bring.
