1. Congratulations on Altenar’s recently announced commercial results for 2021 – what’s been key to powering your platform’s exponential growth?
Thank you! We've been working hard to reach new heights. I believe the key drivers behind Altenar’s platform growth are the ongoing efforts from our leadership team to embrace change—whether that’s enhancing Altenar’s software or exploring new verticals in sports betting like Esports.
Ultimately, the results speak for themselves. Operators recognize the platform’s usability and success potential, and that kind of momentum is contagious.
The reopening of global events and our participation in expos have also contributed to our growth. We’ll be attending ICE London at booth S3-340—feel free to stop by for a conversation!
Altenar’s strong work ethic is the foundation of our rapid growth.
2. Which markets have proven most instrumental to Altenar’s development over the last year? How much of Altenar’s business is geared toward Europe vs. LATAM and Africa?
We’re active globally, but Europe, LATAM, and the UK have played crucial roles in our development due to the market-specific demands placed on us as a sportsbook provider—from customer localization to regulatory compliance and licensing.
Tackling these unique regional challenges pushes Altenar to remain at the forefront of sportsbook innovation.
3. Given your UKGC license and existing operations in the UK, how much do you see Europe’s largest betting market influencing broader European growth in the years ahead?
Every market is distinct, so we approach each one individually. For example, one market may favor certain sports or betting formats that differ entirely from its neighbors.
That said, the UK’s mature regulatory and commercial environment might inspire other European countries to legalize or expand online sports betting—particularly given the revenue potential. As the UK hosts many of the biggest brands in the industry, it could definitely shape the broader regulatory landscape.
4. Looking at new markets where Altenar has launched, such as the Netherlands and Bulgaria, which jurisdictions do you see as most untapped in Europe and LATAM?
Brazil stands out as a high-potential market for Altenar. And in Europe, there are many promising jurisdictions we’re eager to explore, especially as we see increased adoption of regulated sports betting across the continent.
5. Esports, data, and virtuals are core to Altenar’s offering—what demographics are you reaching with these products, and how do you plan to engage next-gen players?
Altenar’s products appeal to a wide range of users because sports is inherently inclusive—it resonates with people across different ages and backgrounds. That same inclusivity carries over into sports betting.
Esports, in particular, is key to attracting next-gen players. It introduces imaginative and interactive betting experiences that go beyond traditional sports—for instance, placing a wager on a dragon’s defeat instead of a goal scorer. As the industry evolves, so does the way players engage with it.
