Sports betting providers can benefit from the worldwide popularity of lottery betting thanks to a lottery vertical offered by Altenar.
Weekly betting on the national lottery is a popular betting activity in many countries worldwide, as casual players want to win big with small stakes.
The routine of choosing favorite numbers based on birthdays and anniversaries is widespread. Altenar's lottery product goes a step further, allowing players to choose from a range of fixed-odds markets based on the drawn numbers.
The most common lottery bet, for example, involves selecting five numbers, with payouts increasing depending on the number of numbers drawn. Other available markets include whether the lowest or highest number drawn will be even or odd, which number will be the bonus number, or whether the sum of all drawn numbers will be above or below a certain value.
The operators have the flexibility to structure their payouts, and the odds can be offered for a wide variety of lotteries from different countries.
By offering a lottery vertical for sports betting users, they can place lottery bets without having to leave the website and buy an official lottery ticket, while payouts can be more generous than in the official draw.
Lottery betting allows operators to diversify their revenue streams and offers year-round engagement outside the more volatile sports calendar. This offering can also be used to attract a different demographic of bettors who prefer gambling and may have previously been deterred by the complexity of sports betting.
The unique advantages of lottery betting can lead to more regular interactions with the platform and offer cross-selling opportunities for operators who also offer other gambling games such as instant wins, online scratch cards and casino games.
Diego Salas, sales manager at Altenar, said:
Sports betting providers often seek ways to attract new customers and diversify their revenue streams with more stable income levels. Lottery betting offers these advantages, and we are able to provide odds for lottery draws across various markets, ensuring that a sports betting provider becomes a central hub for all gambling activities.
