Bookmaker operators can capitalize on the global popularity of lottery betting through the lottery vertical provided by Altenar.
Weekly betting on the national lottery is a popular form of gambling in many countries around the world, as casual players seek to win large prizes for small bets.
The practice of choosing favourite numbers based on birthdays and anniversaries is widely popular, and Altenar's lottery product goes one step further by allowing players to choose from a range of fixed odds markets based on the numbers drawn.
The most common lottery bet involves picking five numbers, with payouts increasing depending on how many of the chosen numbers are drawn. Other available markets include betting on whether the lowest or highest numbers drawn will be odd or even, which number will be the bonus number, or betting on the over/under total of all numbers drawn.
Operators have the ability to structure their payouts flexibly, and odds can be offered for different lotteries from different countries.
Providing a lottery vertical to bookmaker users allows them to bet on the lottery without leaving the site or purchasing an official lottery ticket, while payouts can be structured to be more generous than the official draw.
Lottery betting allows operators to diversify their revenue streams and ensures year-round participation away from the more volatile sports calendar. This vertical can also be used to attract a different demographic of players who prefer gambling and may have previously been discouraged by the complexity of sports betting.
The unique benefits of lottery betting can encourage more regular engagement with the platform and provide cross-selling opportunities to operators who also offer other gambling games, such as instant wins, online scratch cards, and casino games.
Altenar Sales Director Diego Salas said:
Sports betting operators often seek ways to attract new customers and diversify their revenue streams with more stable income. Lottery betting offers these advantages, and we can offer odds on lottery draws across a variety of markets, making sports betting a versatile tool for all types of gambling.
