January 2, 2023: Altenar, a leading provider of sports betting and iGaming software, has entered into an agreement with Bulgarian operator Magic Bet to deliver its innovative products for online use.
The strategic partnership will allow Altenar to strengthen its position in the Balkan region following its market launch earlier this year by integrating its award-winning technology into the Magic Bet platform and enhancing the operator's reputation to become one of the most respected in Bulgaria.
The partnership will initially be online with Magic Bet, with the operator benefiting from Altenar's extensive portfolio, including virtual sports among the interactive bonus offers for its customers.
With plans for further growth outside of Bulgaria in the coming years, the online deal will allow Magic Bet to develop its odds and risk management offerings, while strengthening the brand as a leading bookmaker in its jurisdiction.
This agreement concludes a successful 2023 for Altenar, expanding its presence in multiple regions through numerous operator partnerships worldwide.
Panagiotis Lantzas, Client Manager at Altenar, said : “Bulgaria is a key region for us as we look to expand our offering in the Balkans and we are delighted to have secured a deal with Magic Bet, one of the leading operators in the space.
"Magic Bet has some ambitious plans ahead, and with our cutting-edge technology, the operator will be able to further enhance their success in Bulgaria, and we look forward to a fantastic journey with them."
Plamen Dzhedzhev, CEO of Magic Bet, said : “Altenar has a reputation for delivering world-class technology and we are delighted to enter 2024 with the signing of this deal.
“This integration will enable us to become one of the leading online operators in the region, and we are very excited about the opportunity to offer our customers a wide range of verticals.”
