Sportsbook software in the United Kingdom

Sportsbook software in the United Kingdom

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Discover how our advanced software for sportsbooks is transforming online and retail betting operations in the United Kingdom.

Altenar’s sportsbook software is a high-tech solution designed for UK bookmakers, providing everything needed to dominate the sports betting arena. Our advanced betting platform offers a comprehensive suite of tools tailored to meet the demands of the highly competitive UK market. Its ability to integrate harmoniously with existing systems stands out, offering real-time data feeds and analytics, extensive market coverage, and flexible risk management options. 


With Altenar, bookmakers can leverage the latest technology to maximize efficiency, profitability, and market share to stay ahead of the competition.


Innovative Betting Products for All Sports Betting Needs


Altenar offers a range of flexible and scalable products to meet the evolving needs of gambling operators in the United Kingdom.


Fully Managed Sportsbook Solutions UK

Our award-winning sportsbook solution offers a comprehensive suite of tools tailored for iGaming operators in the United Kingdom. Altenar’s sportsbook is powered by premium data feeds from official rights holders, ensuring superior quality and reliability. 


Our solution supports full official coverage of all major sports and provides extensive live event coverage, Bet Builder, Player Specials, Instant Markets, and live streaming. It integrates seamlessly with your Player Account Management (PAM) platform, enabling operators to deliver the most engaging and dynamic betting experience to their players.


Fully Managed Sportsbook Solutions UK Explore more

Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customization

    Full control over site appearance, SEO, and multilingual support.

  • Fully Integrated PAM

    Comprehensive player behavior and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights holders and top-tier providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotional engine featuring industry-standard bonuses like free bets.

  • Mobile App

    A white-label app that can be easily and quickly customized for any brand.

  • Advanced Reporting Tools

    In-depth insights to support strategic decision-making.

  • Built-In Marketing Tools

    Includes Bet Mentor, bet boosts, and enhanced odds.

  • Licensing & Compliance

    Expert guidance to ensure proper licenses and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous support and issue resolution.

  • Risk Management

    Professional oversight to maximize profit margins.

  • Casino Partners

    Access to over 25,000 games from leading providers.

Full Stack Turnkey Sportsbook

Our innovative full-stack turnkey sportsbook is designed for online sports betting operators who need greater flexibility in customization. This product combines our advanced sportsbook module with an in-house Player Account Management (PAM) platform to deliver a comprehensive solution for any iGaming operation. Tailored for UK bookmakers, it integrates seamlessly across mobile, desktop, and retail channels, providing all the tools necessary to excel in a competitive market.


Altenar’s PAM includes an extensive range of casino providers, diverse payment options, CRM integration, and robust KYC capabilities, all working alongside advanced reporting and marketing tools to drive traffic and ensure compliance with the latest industry standards.


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customization

    Full control over site design, SEO, and multilingual functionality.

  • Fully Integrated PAM

    Comprehensive tools for analyzing player behavior and transactional data.

  • CRM Integration

    Combines real-time data in one centralized system.

  • Custom Content Management

    Flexibility to tailor site layout and content.

  • Payment Integrations

    Access to over 200 global payment methods.

  • Mobile App

    White-label mobile app, quickly adaptable for any brand.

  • Advanced Reporting Tools

    Actionable insights for strategic planning.

  • 24/7 Customer Support

    Round-the-clock assistance and issue resolution.

  • Built-In Marketing Tools

    Features like Bet Mentor, bet boosts, and enhanced odds.

  • Affiliate Marketing Tool

    Tools for planning and tracking affiliate performance.

  • Casino Partners

    Access to over 25,000 games from top-tier providers.

  • Risk Management

    Expert trading and risk management to protect and grow margins.

Self-Service Betting Terminal for UK Bookmakers

Altenar’s self-service betting terminal is a cutting-edge retail solution for U.S. brick-and-mortar bookmakers. It offers an efficient and convenient way for players to place bets in-store. This intuitive terminal is equipped with a high-definition touchscreen, allowing customers to manage their betting activities independently.


Targeted at both large betting shops and smaller venues, Altenar’s terminal provides numerous advantages for U.S. gaming operators. It supports multiple locations and features remote-control and monitoring tools that streamline maintenance and minimize downtime.


Self-Service Betting Terminal for UK Bookmakers Explore more

Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touch Screen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, home page, and second screen.

  • Content Management System

    Customizable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content.

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-Air Updates

    Efficient functionality update.

White Label Sports Betting and Casino Solution

Altenar’s white-label sports betting and casino solution provides a rapid startup platform for iGaming operators in the UK. This comprehensive product is ideal for businesses seeking to enter the market swiftly and efficiently. From start to finish, it provides a solid foundation that supports growth from a white-label operation to an established gaming entity without ever needing to switch suppliers.


Designed for ambitious iGaming operators in the UK, Altenar’s white-label solution delivers numerous advantages, including fast development and deployment, maximum cost efficiency, reduced operational risks, and access to industry expertise. By leveraging our cutting-edge software, operators can focus on branding, marketing, and customer engagement while Altenar handles the technical and regulatory complexities.


White Label Sports Betting and Casino Solution Explore more

Key Features of Altenar’s White-Label Sportsbook and Casino

  • Tailored Website Support

    Full professional support for customized websites.

  • Premium Data Feeds

    Fast, high-quality data from official rights holders and trusted providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including crypto.

  • Content Management System

    Personalized control over your website’s content.

  • Powerful Bonus Engine

    Includes free spins, bonus money, cashback, and more.

  • White Label Mobile App

    Available and approved in the Apple App Store and Google Play.

  • Affiliate Marketing Management

    Tools to optimize affiliate programs.

  • Real-Time Reporting Tools

    Deep insights into key performance indicators.

  • Anti-Fraud Platform Support

    Advanced tools for security and fraud prevention.

  • Licensing and Compliance

    Ongoing updates to ensure regulatory compliance.

  • Robust Infrastructure

    Near-zero downtime for uninterrupted operations.


Winning Partnership Network Powering Success


Altenar’s technology partnerships and collaborations drive excellence, delivering innovative betting software and solutions that set new benchmark standards for performance and reliability.




Why Choose Altenar Betting Solutions & Technology?


Partnering with Altenar provides authoritative insights and proven solutions, ensuring you stay ahead of industry trends and maintain a leading position in the market. Future-proof your business today!


Licensing & Compliance


Partnering with Altenar offers UK bookmakers access to advanced sportsbook software while maintaining legal compliance across jurisdictions. Altenar’s licensing solutions adapt to ever-changing gambling regulations. By collaborating with Altenar’s legal experts, operators can be confident that all necessary licenses and procedures are in place to meet the specific requirements of each region. 


Our extensive regional expertise encompasses certification, bespoke content, and features tailored to appeal to local markets. This approach not only keeps your betting platforms compliant but also positions your brand at the forefront of online gambling trends. 


Operational Stability


Our proven platform offers unparalleled reliability and stability, with near-zero downtime, providing operators with a dependable base to build and expand. Our robust system is engineered to handle high traffic volumes effortlessly, ensuring uninterrupted service during peak betting periods, thus significantly reducing operational risks.


Designed with advanced redundancy measures, Altenar’s infrastructure minimizes the likelihood of disruptions. It provides UK bookmakers with a flawless sports betting experience, enhances user satisfaction, and solidifies competitive positioning.


Industry Expertise


Aligning with Altenar provides operators with continuous support and updates from iGaming professionals. Industry knowledge and expertise translate into strategic advantages, ensuring platforms are always up-to-date with the latest trends and innovations. Moreover, our deep understanding of diverse markets and regulatory environments empowers clients to navigate their complexities confidently. 


For ambitious operators seeking to raise the bar, Altenar offers the expert guidance necessary to outpace rivals. Check out our latest market report for the UK to discover the full potential of our insights. 


Scalability & Flexibility


Altenar’s sportsbook software is scalable and flexible, allowing UK operators to expand their operations smoothly as the player base grows. The platform's architecture is built to handle increasing traffic and transaction volumes without compromising performance, ensuring a trouble-free betting experience for users.


But the benefits don’t end there. Extensive customization options enable operators to tailor the player experience to meet specific market demands. Whether adjusting the user interface to regional preferences, integrating local payment solutions, or offering region-specific sports and betting options, Altenar's software adapts to your unique requirements. 


Trusted Betting Software Provider in Over 50 Countries


Altenar is the trusted choice of hundreds of online sports betting platforms in more than 50 countries, affirming its reputation as an industry leader. Our software offers comprehensive coverage of major sports, including horse racing, football, tennis, and virtual sports, with real-time betting data analysis and risk management.


We aim to ensure exceptional betting experiences for every punter and keep your business at the forefront of online gambling trends.


But don’t take our word for it – here’s what some of our clients have to say about Altenar.


Don’t miss this opportunity to transform your business. Schedule your demonstration now and see firsthand why hundreds of top platforms globally trust our innovative sports betting software and solutions.


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