Our betting software for Colombia offers a specialized suite of sports-betting tools adapted for retail bookmakers and online sportsbooks operating within Colombia’s dynamic iGaming market. Designed with accuracy, it addresses the region’s unique challenges, delivering comprehensive sportsbook solutions that enhance operational efficiency and customer satisfaction. The platform integrates with existing systems, providing real-time data feeds, extensive market coverage, and sophisticated risk-management capabilities. Ideal for iGaming operators aiming for market leadership, our software empowers partners to excel in a highly competitive environment, driving profitability and growth.
Pioneering Sportsbook Software in Colombia
Altenar provides advanced sportsbook solutions, offering a versatile platform that adapts to market demands while enhancing operational efficiency and competitive advantage.
Our fully managed sportsbook is a standout solution offering a comprehensive range of sports-betting options with the flexibility to integrate into existing platforms. Altenar’s platform is Coljuegos-compliant and built to meet local regulatory standards while providing advanced payment integrations and cutting-edge data analytics. With a focus on market-specific needs, our solution includes powerful marketing tools, real-time data feeds, and responsive technical support.
Altenar also provides consulting and support services, ensuring operators have the expertise to excel and lead in Colombia’s fiercely competitive market. Ultimately, our fully managed solution lets bookmakers and iGaming operators focus on growth and expansion while we handle the complexities of technology and compliance.
Full control over site appearance, SEO, and multilingual support.
Comprehensive player behavior and data analysis.
Fast, high-quality data feeds from official data rights holders and top-tier providers.
Tailor site appearance and content.
Powerful promotional engine featuring industry-standard bonuses like free bets.
A white-label app that can be easily and quickly customized for any brand.
In-depth insights to support strategic decision-making.
Includes Bet Mentor, bet boosts, and enhanced odds.
Expert guidance to ensure proper licenses and compliance procedures are in place.
Continuous support and issue resolution.
Professional oversight to maximize profit margins.
Access to over 25,000 games from leading providers.
Altenar’s full-stack turnkey betting software and solutions are for operators seeking a scalable and customizable sportsbook in Colombia that offers the flexibility to tailor content and features to local preferences. The platform integrates advanced odds-management software, providing instant calculations and real-time updates across a wide range of betting markets.
Featuring localized SEO content and payment integrations, Altenar ensures operators can deliver a complete, compliant service. Additionally, our platform includes advanced reporting and marketing tools for detailed insights and targeted campaigns. Crafted to elevate operational standards for Colombian operators, our solution drives efficiency and boosts performance.
Full control over site design, SEO, and multilingual functionality.
Comprehensive tools for analyzing player behavior and transactional data.
Combines real-time data in one centralized system.
Flexibility to tailor site layout and content.
Access to over 200 global payment methods.
White-label mobile app, quickly adaptable for any brand.
Actionable insights for strategic planning.
Round-the-clock assistance and issue resolution.
Features like Bet Mentor, bet boosts, and enhanced odds.
Tools for planning and tracking affiliate performance.
Access to over 25,000 games from top-tier providers.
Expert trading and risk management to protect and grow margins.
Altenar’s Self-Service Betting Terminals offer cutting-edge, high-tech systems for Colombian retail bookmakers, featuring a user-friendly, high-definition touchscreen interface that lets customers manage their betting activities independently. Bettors can place and track bets, check live odds, print bet slips, review previous wagers, and cash out winnings—all without cashier assistance.
Powered by betting kiosk software on Microsoft Windows OS, these terminals are built for fast installation in diverse locations, providing adaptable in-store betting solutions. Operators benefit from 24/7 remote monitoring and control, ensuring efficient maintenance and uninterrupted service. With a presence in over 10,000 locations worldwide, Altenar’s technology is a proven, reliable choice for enhancing retail operations in South America.
Intuitive user interface for easy betting.
Sportsbook, home page, and second screen.
Customizable marketing content screen.
Streamline maintenance and support.
Adjustable betting limits for operators.
Cashiers can accept and process bets.
Convenient feature for bet reservations.
Ability to adjust screen marketing/promotional content.
Easy cash-out options for players.
Players can print and track their bets.
Continuous oversight of terminal performance.
Efficient functionality update.
Altenar’s white-label betting software offers a fast-entry option into the Colombian market, allowing operators to launch a fully branded sportsbook solution with minimal upfront effort and investment. Our white-label sportsbook and online casino provide a complete package tailored to local requirements, from regulatory compliance to payment processing, multilingual support, and more.
As your business grows, you can seamlessly transition from a white-label mobile sportsbook to a fully in-house operation without changing providers. With over 25,000 integrated casino game options and more than 200 payment-method integrations, our private-label solutions provide a complete, ready-made package supported by world-class technology and industry expertise.
Full professional support for customized websites.
Fast, high-quality data from official rights holders and trusted providers.
Access to 25,000+ games from top-tier developers.
Over 200 payment methods, including crypto.
Personalized control over your website’s content.
Includes free spins, bonus money, cashback, and more.
Available and approved in the Apple App Store and Google Play.
Tools to optimize affiliate programs.
Deep insights into key performance indicators.
Advanced tools for security and fraud prevention.
Ongoing updates to ensure regulatory compliance.
Near-zero downtime for uninterrupted operations.
Fully Managed Sportsbook Solutions
Key Features of Altenar’s Fully Managed Sportsbook
Full Customization
Fully Integrated PAM
Premium Data Feeds
Custom Content Management
Comprehensive Bonus System
Mobile App
Advanced Reporting Tools
Built-In Marketing Tools
Licensing & Compliance
24/7 Customer Support
Risk Management
Casino Partners
Full Stack Turnkey Sportsbook
Key Features of Altenar’s Turnkey Sportsbook Solution
Full Customization
Fully Integrated PAM
CRM Integration
Custom Content Management
Payment Integrations
Mobile App
Advanced Reporting Tools
24/7 Customer Support
Built-In Marketing Tools
Affiliate Marketing Tool
Casino Partners
Risk Management
Self-Service Betting Terminal for Colombia Bookmakers
Key Features of Altenar’s Retail Betting Terminal
High-Definition Touch Screen
Adjustable Terminal Configuration
Content Management System
Remote Access Tools
Device Trading Limits
In-Store Bet Placement
Booking Codes
Promotional Assignments
Retail Cash Out
Printed Bet Slips
24/7 Monitoring
Over-the-Air Updates
White Label Sports Betting and Casino
Key Features of Altenar’s White-Label Sportsbook and Casino
Tailored Website Support
Premium Data Feeds
Vast Game Library
Diverse Payment Options
Content Management System
Powerful Bonus Engine
White Label Mobile App
Affiliate Marketing Management
Real-Time Reporting Tools
Anti-Fraud Platform Support
Licensing and Compliance
Robust Infrastructure
Redefining Gambling Software through Tech Partnerships
Our collaborations with leading tech providers ensure our gambling software for the Colombian market remains at the forefront of innovation, supporting growth and operational excellence for local bookmakers and online sportsbooks.
Altenar’s Expert Betting Market Reports
With a wealth of top-level experience in the betting industry, Altenar aims to help you stay ahead of the competition. We've spent years refining our expertise to deliver the insights and technology that operators need to succeed. Our deep understanding of the Colombian betting industry allows us to create solutions that not only meet the market’s needs but also give our partners a real advantage. When you work with Altenar, you get continuous support, the tools to grow your business, and the knowledge and insights to apply effective strategies locally and abroad. Download our market report for Colombia to see how our knowledge can help you succeed.
Why Choose Altenar?
Aligning with Altenar provides access to cutting-edge sports-betting tools and features crafted to boost performance and streamline your sportsbook services in Colombia.
Licensing & Compliance
Altenar has the necessary licenses and the technical infrastructure to support operators navigating Colombian gaming laws and betting regulations. Our regulatory-compliance services ensure your operations meet all legal requirements, including Coljuegos licensing. By partnering with Altenar, you gain expert guidance to keep your sportsbook compliant while maximizing its potential.
Live-In-Play Betting Software
Set the standard with Altenar’s in-play betting solutions through our real-time betting platform, powered by high-quality data feeds from official sources. Real-time odds calculation and management facilitate a swift response to market demands, providing users with the most competitive and accurate odds available. Whether it’s football, cycling, or eSports, our live-dealer casino software and live streaming integration give operators the tools they need to deliver exciting live-betting experiences.
Payment Integrations
To ensure efficient online payment processing, Altenar delivers sophisticated payment solutions designed for Colombia’s market. Our platform integrates over 200 payment methods, including PSE (Pagos Seguros en Línea), Efecty, and Baloto. Crypto payment options are also available, allowing transactions in Bitcoin and popular altcoins like Ethereum and Litecoin. Safe and secure transactions are guaranteed, backed by a resilient financial infrastructure to support sportsbook operations in Latin America.
Trading & Risk Management
Practical risk management safeguards financial stability by assessing and eliminating potential threats, while trading maximizes profitability through strategic odds adjustments. Altenar delivers advanced betting-risk assessment and trading solutions to help Colombian operators maintain stability. Our real-time risk monitoring and liability-management tools equip professionals with insights needed to make swift, informed decisions and keep operations profitable and secure.
Game Integrations
Altenar offers comprehensive white-label casino solutions for Colombian operators eager to tap into the growing demand for online-gaming experiences. With access to 120 providers and over 25,000 games, our platform supports sophisticated casino-game integration and live-dealer functionality. Coupled with advanced bonus-engine, marketing and affiliate tools, player-management systems, and essential compliance features, Altenar provides everything needed to compete with established platforms.
Highly Respected Sports Betting Platform
Colombia stands out as one of Latin America’s most promising markets for online gambling, with a population exceeding 50 million and internet penetration above 65%. Since the legalization of online gambling in 2016 under the eGaming Act, Colombia has become a regional leader, attracting both local and international operators. The regulatory framework by Coljuegos offers clear guidelines and a secure environment—Coljuegos reported over $1 billion in revenue from the regulated market in 2022, highlighting its growth potential.
Cultural acceptance is strong, with over 60% of Colombians participating in some form of gambling. The country’s young demographic fuels demand for innovative experiences such as tailored mobile gaming and live-dealer casinos. The rise of eSports betting further emphasizes market evolution.
Competition in Colombia’s betting market is intense, with established local operators. Payment infrastructure—while improving—still poses challenges for those unfamiliar with PSE and Efecty.
Despite these challenges, Colombia offers significant opportunities for operators prepared to navigate social, technical, and regulatory complexities. Its clear legal framework, expanding market, and rising internet penetration make it an attractive prospect. As Coljuegos’ director noted, “Colombia is setting the standard for regulated online gambling in Latin America.” For operators focused on localization, innovation, and compliance, Colombia presents a rewarding opportunity in the global iGaming industry.
Join Colombia’s leading operators. Book your demonstration today and discover the powerful tools Altenar offers to boost your sportsbook’s performance and profitability.