Fully-integrated PAM

Altenar’s fully integrated PAM tools provide operators with advanced player account management features, ensuring smooth operations, regulatory compliance, and improved player experiences.

These PAM tools combine powerful PAM software solutions with a flexible architecture that integrates seamlessly with sportsbook and casino platforms.

Full control over player behavior and fraudulent activity, combined with enhanced reporting, ensures regulatory compliance and responsible operation.

Granular tracking of game performance, along with campaign tools, drives stronger player acquisition and retention.

Player Data & Behavior Management

The PAM leverages player account analytics tools and behavioral tracking to maximize revenue and optimize user experiences:

  • Full visibility and control over player behavior, preferences, and activity patterns, from registration to gameplay.
  • Continuous monitoring of significant events, including large wagers, abnormal wins, failed payment attempts, shared IP addresses, and changes to sensitive player data, enhancing security with advanced integrated player account solutions.

Game Performance Analysis

Operators benefit from cross-functional game performance analysis by category, provider, or individual game, including actual RTP tracking, empowering teams to manage player data effectively and align offerings with player demand.

Campaign & Bonus Tools

Enhanced campaign tools increase acquisition and retention through:

  • Multiple bonus types: bonus money, free spins, cashback
  • Flexible triggers: registration, deposit, first deposit, or any patterned player activity

These features allow tailored promotions that drive engagement while maintaining profitability.

Responsible Gaming & Compliance

Stay compliant with integrated account management software gaming features:

  • Reports aligned with all regulatory requirements
  • Automated daily data submission to regulators
  • Enhanced additional reporting to fulfill unexpected compliance requests efficiently

KYC & AML Screening

The integrated KYC solution from Sumsub provides:

  • Document and live verification
  • User verification tools (email, phone, etc.)
  • AML screening, including PEP, sanctions, negative media, and compromised person checks
  • Continuous fraud and transaction monitoring

Front-End & Content Management

Altenar’s in-house frontend and CMS deliver:

  • Extensive SEO management and site settings
  • Blog management and multilingual support
  • Customizable menus, pages, banners, and promotions for scalable growth

Marketing & CRM Tools

Operators gain access to powerful marketing tools and CRM features

  • In-house affiliate tracking with click ID and postback
  • Multiple commission models (revenue share, CPA, hybrid, flat fees)
  • Integration with Fast Track CRM for multi-channel engagement, bonus cost efficiency, and operational scalability

With Altenar’s PAM tools, operators gain a unified approach to player account management, marketing, compliance, and platform integration — all within one powerful solution.

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