Fully-integrated PAM

The PAM is powered by data analysis that tracks activity across the site and helps increase both revenue and user experience:

  • Full control over player behavior and intent (e.g., registration, gameplay, etc.).
  • Monitoring of significant, fraudulent, and bot-generated events. Examples include large wagers/wins, consecutive failed payment or login attempts, shared IP addresses, and changes to sensitive player data.
  • Cross-functional game performance analysis (e.g., by game category, provider, or individual game), including actual RTP tracking.

Enhanced campaign tools are available to attract new players and deliver a personalized experience for existing users:

  • Bonus types include bonus money, free spins, and cashback.
  • Bonus triggers include registration, deposit, first deposit, and any other patterned player activity.

Responsible gaming and regulatory compliance tools reduce the burden of operating under license:

  • Reports are fully aligned with regulatory requirements.
  • Automatic data transmission to regulators on a daily basis.
  • Advanced reporting capabilities to accommodate unexpected regulator requests.

Full control over player behavior and fraudulent activity, as well as enhanced reporting, ensures regulatory compliance and responsible operation.

Granular tracking of game performance, combined with campaign tools, enhances player acquisition and retention.

KYC Solution

The player verification solution, powered by Sumsub and integrated into the platform’s user journey, ensures:

  • Document and liveness verification
  • Verification of user tools (email, phone, etc.)
  • AML screening (PEP, sanctions, adverse media, and compromised person checks)
  • Fraud detection and transaction monitoring

In-House Front-End and CMS

The in-house website front end, combined with a proprietary CMS, provides the following:

  • Advanced SEO management and site configuration
  • Blog management
  • Multi-language support
  • Customizable menus, pages, banners, and promotions

Marketing Tools

The in-house affiliate tool provides:

  • Affiliate tracking with click ID and postback support
  • Multiple commission structures (revenue share, cost per acquisition, hybrid, flat fees, etc.)
  • Enhanced reporting and user activity monitoring

CRM System

Integration of a market-leading customer relationship management solution — powered by Fast Track — enhances engagement through multi-channel and automation capabilities, reduces untargeted bonus costs, improves operational team productivity, and supports scalable growth without regulatory concerns.

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