Empowering Bookmakers in Kenya with Turnkey Sportsbook Solution

Empowering Bookmakers in Kenya with Turnkey Sportsbook Solution

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Revolutionize your Kenya sports betting business with our sportsbook software, featuring advanced tools designed to meet the unique needs of both the local and broader African market.


Altenar is a sophisticated betting software provider offering a comprehensive suite of tools to manage retail and online betting platforms in Kenya. Our betting system integrates fast and reliable real-time data feeds, extensive market coverage, and adaptable risk-management options.


Our platform excels in betting app development for mobile betting platforms and is flexible enough to integrate the top mobile payment solutions favored across African markets. iGaming operators can expect an intuitive user interface and effortless integration with existing systems. As an online sportsbook solution, it boosts operational efficiency and profitability, enabling Kenyan bookmakers and online operators to stay ahead of the competition and overcome market challenges unique to Kenya’s sportsbook landscape.


Overview of Altenar’s Premier Sportsbook Management System for Kenya’s Betting Industry


Our innovative software for sportsbooks and mobile platforms empowers betting operations with superior performance tailored for Kenya’s evolving sports-betting market. We offer:


Fully Managed Sportsbook Solutions

Altenar’s fully managed sportsbook solution is a perfect fit for Kenyan gambling operators seeking reliability and innovation. Our solutions provide real-time odds, risk-management capabilities, and accurate, profitable, and secure betting operations. Additionally, combined with Altenar’s Player Account Management system (PAM), it delivers a comprehensive management toolset that works on all devices.


Altenar also offers powerful marketing tools and features to help operators engage and retain players. With dedicated customer support and strict regulatory compliance, we’ve got you covered.




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Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customization

    Full control over site appearance, SEO, and multilingual support.

  • Fully Integrated PAM

    Comprehensive player behavior and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights holders and top-tier providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotional engine featuring industry-standard bonuses like free bets.

  • Mobile App

    A white-label app that can be easily and quickly customized for any brand.

  • Advanced Reporting Tools

    In-depth insights to support strategic decision-making.

  • Built-In Marketing Tools

    Includes Bet Mentor, bet boosts, and enhanced odds.

  • Licensing & Compliance

    Expert guidance to ensure proper licenses and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous support and issue resolution.

  • Risk Management

    Professional oversight to maximize profit margins.

  • Casino Partners

    Access to over 25,000 games from leading providers.


Turnkey Sportsbook Solution

Our full-stack turnkey sportsbook solution offers deep customization and flexibility at its core. Whether it’s mobile, desktop, or retail, Altenar’s online betting platform has you covered for regional sportsbook market penetration and domination.


This solution provides diverse payment options (over 200 available), CRM integration, and responsible gambling capabilities, all aligned with local gaming licenses. Perfect for any B2B sportsbook operation, our bookmaker software incorporates the latest betting technology to boost traffic and ensure compliance. Furthermore, we provide regular updates to keep operations compliant in Kenya or any other jurisdiction as regulations evolve, making it the ideal choice for Kenya’s dynamic market.




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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customization

    Full control over site design, SEO, and multilingual functionality.

  • Fully Integrated PAM

    Comprehensive tools for analyzing player behavior and transactional data.

  • CRM Integration

    Combines real-time data in one centralized system.

  • Custom Content Management

    Flexibility to tailor site layout and content.

  • Payment Integrations

    Access to over 200 global payment methods.

  • Mobile App

    White-label mobile app, quickly adaptable for any brand.

  • Advanced Reporting Tools

    Actionable insights for strategic planning.

  • 24/7 Customer Support

    Round-the-clock assistance and issue resolution.

  • Built-In Marketing Tools

    Features like Bet Mentor, bet boosts, and enhanced odds.

  • Affiliate Marketing Tool

    Tools for planning and tracking affiliate performance.

  • Casino Partners

    Access to over 25,000 games from top-tier providers.

  • Risk Management

    Expert trading and risk management to protect and grow margins.


Self-Service Betting Terminal

Altenar provides a game-changing self-service betting terminal for retail sports betting operations. This advanced betting kiosk software features a user-friendly interface, allowing bettors to place bets easily and efficiently. Equipped with a high-definition touchscreen, the terminal supports point-of-sale betting systems and integrates seamlessly with venues of all sizes.


Our betting terminal is designed to address the unique challenges Kenyan operators face in local and regional markets. The retail bookmaker software includes remote-control and monitoring tools to increase maintenance efficiency and minimize downtime. Our land-based betting solutions and Kenya terminals ensure a superior retail betting experience, setting Altenar apart with innovative in-store technology to make your operation stand out.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touch Screen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, home page, and second screen.

  • Content Management System

    Customizable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content.

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-Air Updates

    Efficient functionality update.


White Label Sportsbook

The white-label sportsbook and casino solution is perfectly suited for gaming operators in Kenya seeking fast, efficient market entry. Our product delivers a branded sportsbook tailored to your needs, offering comprehensive online betting designed to tackle local challenges. It ensures rapid deployment, maximum cost efficiency, and reduced operational risk.


By integrating sportsbook software, you can deliver a superior betting experience in Kenya. Altenar’s white-label sportsbook and casino solution adds robust gaming functionality while handling the technical and regulatory complexities of the market—allowing you to focus on branding, marketing, and customer engagement.



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Key Features of Altenar’s White-Label Sportsbook and Casino

  • Tailored Website Support

    Full professional support for customized websites.

  • Premium Data Feeds

    Fast, high-quality data from official rights holders and trusted providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including crypto.

  • Content Management System

    Personalized control over your website’s content.

  • Powerful Bonus Engine

    Includes free spins, bonus money, cashback, and more.

  • White Label Mobile App

    Available and approved in the Apple App Store and Google Play.

  • Affiliate Marketing Management

    Tools to optimize affiliate programs.

  • Real-Time Reporting Tools

    Deep insights into key performance indicators.

  • Anti-Fraud Platform Support

    Advanced tools for security and fraud prevention.

  • Licensing and Compliance

    Ongoing updates to ensure regulatory compliance.

  • Robust Infrastructure

    Near-zero downtime for uninterrupted operations.


Partnership-Driven Success in Betting Solutions


Altenar’s alliances strengthen sports betting in Kenya, delivering reliable, high-performance software for both online sportsbooks and brick-and-mortar retail operations to maximize cost efficiencies and sustained profitability.




Altenar’s Market Experts


Partnering with Altenar for your sports-betting solutions gives you access to our extensive experience and deep expertise in the betting industry. Our iGaming professionals offer ongoing support and strategic insights, ensuring your platform stays updated with the latest trends and innovations. With our thorough understanding of various markets and regulatory environments, we help you confidently tackle complex challenges. If you want to elevate your operations and outpace the competition, we have the guidance you need.


Why Choose Altenar?


Altenar’s leading betting solutions keep Kenya’s sportsbook operators one step ahead. Our online betting software offers a full stack of innovative features with uncompromising reliability. We aim to ensure new and existing operators thrive in Kenya’s competitive market. 


Payment Method Integrations


Altenar’s advanced platform supports various payment methods tailored for Kenyan bettors. We offer M-Pesa integration, mobile-money betting, and e-wallet solutions to cater to local preferences. Our system also includes secure payment processing with advanced payment gateways like Paystack and Flutterwave. This flexibility in online betting deposits and local payment methods ensures a smooth, efficient transaction experience for players and bettors alike across Africa.


Real-Time Data Feeds


Altenar delivers real-time data feeds from official rights holders, covering major sports like soccer, athletics, and MMA. Our feeds rely on an extensive network of sources, ensuring accurate live betting odds, comprehensive in-play data, and timely market updates. With real-time sports scores, operators gain the edge they need to succeed in the Kenyan online betting market.


Mobile Apps


Our mobile-betting app development offers dedicated native platform solutions and white-label options. The mobile gambling software is available on both the App Store and Google Play, ensuring fast, cost-efficient market entry. We focus on sports-betting–app development, providing geo-restriction management, translation options, and easy integration with external services to tackle the unique challenges of the African market.


Licensing and Compliance


Altenar holds all necessary gaming licenses to help operators stay compliant. We understand Kenya’s betting regulations and gambling laws inside out, ensuring your business meets every requirement in the licensing process. With Altenar’s robust technical infrastructure, you can confidently handle all aspects of compliance across multiple jurisdictions.


Your First-Choice Sportsbook Software Provider in Kenya


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Kenya’s emerging gambling market holds exciting opportunities for online and mobile operators. The market is primed for growth, with a population increasingly engaged in online betting, particularly via mobile devices. High internet penetration and widespread use of mobile-money services like M-Pesa facilitate easy transactions, making gambling more accessible to African bettors. In 2023, the market was valued at approximately $100 million, with projections showing continued growth through 2029 and beyond.


The legal framework, governed by the Betting Control and Licensing Board (BCLB) and the Kenya Gambling Control Bill 2023, provides a regulated environment conducive to market expansion. The younger demographic—with 76 percent of gamblers using mobile devices—shows a strong inclination toward soccer, athletics, tennis, and combat sports.


These factors, combined with Kenya’s growing economy and rising disposable income, make it an attractive market for gambling operators.


Join Kenya’s top operators and book a software demonstration of Altenar’s innovative sportsbook today to learn why we are a premier provider in Africa.


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