Our sportsbook software offers a comprehensive suite of tools that cater to all operator and player betting needs in India. Ideal for those looking to innovate and dominate, it integrates live betting solutions, localized betting software, and real-time odds management. The platform also provides marketing and engagement tools to boost player acquisition, retention, and satisfaction. By monitoring online gaming trends, our software enables bookmakers to stay ahead in the competitive Indian sports betting market. With our vast resources and cutting-edge solutions, bookmakers and online iGaming operators can achieve a leadership position and thrive in this expanding market.
Premium Betting Solutions for India
Altenar provides an end-to-end gaming solution for the Indian sports betting market, featuring cutting-edge betting software to enhance operational efficiency and profitability for retail and online gaming operators.
Fully Managed Sportsbook Solutions
Our fully managed sportsbook solution presents comprehensive sportsbook services, engineered for the needs of the Indian sports betting market. Our full-service betting solutions integrate with existing platforms, providing extensive live event coverage and premium data analytics. With a focus on licensing and compliant software, Altenar’s advanced sportsbook platform ensures adherence to local regulations. Our platform includes advanced player engagement tools such as bet boosts, player specials, and margin management to increase user interaction and engagement.
Furthermore, Altenar’s advanced sportsbook software features real-time odds management and a comprehensive bonus engine, allowing operators to optimize managed betting operations efficiently. Tailored to the unique needs of Indian bookmakers, we go the extra mile to deliver unparalleled support and performance.
Key Features of Altenar’s Fully Managed Sportsbook
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Full Customization
Full control over site appearance, SEO, and multilingual support.
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Fully Integrated PAM
Comprehensive player behavior and data analysis.
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Premium Data Feeds
Fast, high-quality data feeds from official data rights holders and top-tier providers.
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Custom Content Management
Tailor site appearance and content.
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Comprehensive Bonus System
Powerful promotional engine featuring industry-standard bonuses like free bets.
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Mobile App
A white-label app that can be easily and quickly customized for any brand.
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Advanced Reporting Tools
In-depth insights to support strategic decision-making.
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Built-In Marketing Tools
Includes Bet Mentor, bet boosts, and enhanced odds.
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Licensing & Compliance
Expert guidance to ensure proper licenses and compliance procedures are in place.
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24/7 Customer Support
Continuous support and issue resolution.
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Risk Management
Professional oversight to maximize profit margins.
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Casino Partners
Access to over 25,000 games from leading providers.
Full Stack Turnkey Sportsbook
Altenar’s full-stack turnkey sportsbook solution addresses the core needs of local betting operators. Our customizable sportsbook software integrates with an in-house Player Account Management (PAM) platform, offering extensive payment options (more than 200), CRM integration, and compliance capabilities (KYC, AML, etc.). This all-in-one betting solution includes self-service betting terminals, mobile applications, and a content management system to control site appearance and optimize SEO.
Featuring advanced data analytics and license-compliant software, it ensures adherence to local gaming regulations. Operators benefit from extensive customer support, live event coverage, and real-time odds management to advance operational efficiency and player satisfaction.
Key Features of Altenar’s Turnkey Sportsbook Solution
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Full Customization
Full control over site design, SEO, and multilingual functionality.
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Fully Integrated PAM
Comprehensive tools for analyzing player behavior and transactional data.
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CRM Integration
Combines real-time data in one centralized system.
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Custom Content Management
Flexibility to tailor site layout and content.
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Payment Integrations
Access to over 200 global payment methods.
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Mobile App
White-label mobile app, quickly adaptable for any brand.
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Advanced Reporting Tools
Actionable insights for strategic planning.
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24/7 Customer Support
Round-the-clock assistance and issue resolution.
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Built-In Marketing Tools
Features like Bet Mentor, bet boosts, and enhanced odds.
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Affiliate Marketing Tool
Tools for planning and tracking affiliate performance.
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Casino Partners
Access to over 25,000 games from top-tier providers.
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Risk Management
Expert trading and risk management to protect and grow margins.
Self-Service Betting Terminal for India Bookmakers
Self-Service Betting Terminals (SSBT) offer betting terminal solutions featuring a high-definition touchscreen and a web-based application running on Microsoft Windows. Altenar’s retail betting kiosks allow customers to place and track bets on their own effortlessly. This point-of-sale betting system can be installed in various locations and incorporates a flexible, user-friendly interface for fast, easy bet placement. With remote-control and monitoring tools, maintenance is straightforward, ensuring efficient and streamlined operations.
Retail operators can customize content, adjust trading limits, and modify interface presentation, such as updating operating hours. It supports a wide range of functions, including cash deposits, receipt printing, and cash-outs, making it an ideal solution for retail betting operations in India.
Key Features of Altenar’s Retail Betting Terminal
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High-Definition Touch Screen
Intuitive user interface for easy betting.
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Adjustable Terminal Configuration
Sportsbook, home page, and second screen.
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Content Management System
Customizable marketing content screen.
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Remote Access Tools
Streamline maintenance and support.
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Device Trading Limits
Adjustable betting limits for operators.
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In-Store Bet Placement
Cashiers can accept and process bets.
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Booking Codes
Convenient feature for bet reservations.
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Promotional Assignments
Ability to adjust screen marketing/promotional content.
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Retail Cash Out
Easy cash-out options for players.
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Printed Bet Slips
Players can print and track their bets.
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24/7 Monitoring
Continuous oversight of terminal performance.
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Over-the-Air Updates
Efficient functionality update.
White Label Sports Betting and Casino
Altenar’s white-label betting software offers a swift entry into the Indian market—featuring prebuilt software tailored for rapid deployment within 30 days. Our scalable solutions support your growth from launch to full-scale operations, including payment processing integration and multilingual support, while ensuring a uniquely branded, fully licensed, and compliant experience. Our private-label solutions cover sports betting data feeds, casino game integration, and white-label mobile apps.
These solutions provide the flexibility to scale and bring aspects of your business in-house as it evolves. With Altenar, operators benefit from advanced features and a clear growth path, making it ideal for investors with a focused marketing strategy who want a low-cost entry option to compete immediately in the online betting arena.
Key Features of Altenar’s White-Label Sportsbook and Casino
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Tailored Website Support
Full professional support for customized websites.
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Premium Data Feeds
Fast, high-quality data from official rights holders and trusted providers.
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Vast Game Library
Access to 25,000+ games from top-tier developers.
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Diverse Payment Options
Over 200 payment methods, including crypto.
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Content Management System
Personalized control over your website’s content.
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Powerful Bonus Engine
Includes free spins, bonus money, cashback, and more.
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White Label Mobile App
Available and approved in the Apple App Store and Google Play.
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Affiliate Marketing Management
Tools to optimize affiliate programs.
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Real-Time Reporting Tools
Deep insights into key performance indicators.
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Anti-Fraud Platform Support
Advanced tools for security and fraud prevention.
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Licensing and Compliance
Ongoing updates to ensure regulatory compliance.
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Robust Infrastructure
Near-zero downtime for uninterrupted operations.
Strategic Partnerships Powering Success
Our collaborations with industry leaders empower Altenar to deliver advanced betting technologies tailored for the Indian sports betting market, enhancing user experience and operational efficiency.
Altenar’s Expert Betting Market Reports
With years of top-level experience in the betting industry, Altenar equips operators with the expertise and insights needed to excel in local and international betting markets. Our continuous support and updates ensure platforms remain ahead of trends and innovations. We possess an extensive understanding of diverse markets and regulatory environments, equipping clients with the knowledge and tools to address current and future challenges confidently. For ambitious iGaming platform operators aiming to surpass competitors, Altenar offers superior advice and guidance. Download our market report for India to uncover the full potential of our insights.
Why Choose Altenar?
Altenar brings cutting-edge betting solutions to the table, ensuring your sportsbook stands out with innovative tools offering advanced functionality in the Indian gaming sector.
Licensing & Compliance
Aligning with Altenar provides operators with the necessary gaming licenses and technical infrastructure to meet regulatory requirements in India. Our expertise in betting compliance ensures your platform adheres to the fragmented gaming laws across India’s states. Altenar’s comprehensive solutions support built-in legal compliance, allowing operators to focus on growth while we handle regulatory complexities.
Live Betting
Multiple high-quality data feeds from official rights holders power our live betting solutions. Our extensive network of data partners ensures fast and accurate information to enhance built-in cricket betting software, fantasy sports integration, esports betting, and Kabaddi markets. Along with advanced data analytics, Altenar’s premium live betting data and streaming capabilities empower operators to deliver an exceptional betting experience and forge ahead in the competitive Indian market.
Mobile Apps
Our dedicated mobile sportsbook app development delivers a superior mobile betting experience for operators seeking customized, mobile-first gaming platforms. Additionally, our white-label mobile apps come preconfigured with live data feeds for in-play betting, tailored to your brand. Available on both the Apple App Store and Google Play, these apps provide accelerated time-to-market and cross-platform consistency to help operators thrive in competitive markets.
Payment Integrations
Altenar offers robust payment solutions tailored to address local banking challenges in India. Supporting over 200 methods, including e-wallets, cryptocurrency payments, debit cards, and mobile wallets like Paytm, Google Pay, and PhonePe, Altenar’s secure payment gateways and multi-currency support streamline transactions and enhance user experience. These integrations also facilitate blockchain-based cryptocurrency payments and cater to diverse local payment preferences.
Game Integrations
Altenar’s sportsbook connects to 120 elite casino game providers with a library of over 25,000 games, including popular skill-based titles like Rummy, Teen Patti, and Bridge. Our secure platform enables operators to deliver a rich and diverse gaming experience featuring live-dealer games for real-time interaction. Furthermore, our RNG software guarantees fair play, maintaining integrity and trust across our online casino offerings. This combination of variety and reliability ensures an exciting experience for all users.
Trusted Partner in Sports Betting Software
The Indian online gaming market presents substantial opportunities for operators, driven by an expanding user base and favorable demographics. Market revenue reached $2.7 billion in 2023 and is projected to grow to $5.49 billion by 2032, with a CAGR of 8.1%. The acceptance of gaming—particularly skill-based games like Rummy and fantasy sports—is growing among India’s youthful, tech-savvy population. This trend is reinforced by widespread smartphone adoption and mobile-first gaming platforms. Localized content and themes further enhance engagement, reflecting cultural preferences and boosting market appeal.
However, the fragmented regulatory framework poses a significant challenge. India’s gaming laws vary by state, creating a complex environment. Despite this hurdle, regulatory initiatives—such as recommendations for national licensing—could streamline operations and improve efficiencies. Payment gateway limitations and advertising restrictions also complicate market entry, though blockchain and cryptocurrency solutions offer promising alternatives. High competition from unregulated operators and taxation complexities remain obstacles. Yet for international operators, the potential rewards in this vast, rapidly growing market outweigh these challenges.
The Indian market’s diverse gaming preferences—from esports betting to social gaming integration—provide ample opportunities for innovative offerings. A strategic, well-informed market entry can lead to significant growth and lasting success in this lucrative jurisdiction.
Ready to lead the market in India? Book your software demonstration now and learn how Altenar’s sports betting solutions can drive your business success.