Altenar delivers a comprehensive sportsbook solution for Georgian-licensed operators, local betting brands, and international groups operating from Georgia. The platform brings together real-time data feeds, in-play coverage, automated trading tools, payment integrations and a compliance-ready back end aligned with current rules and regulations within the country. With a single technology stack, operators can run both the mandatory retail point and a full online sportsbook, keep costs predictable while rolling out new content without disrupting day-to-day operations. The result is a sportsbook that performs with maximum efficiency in a market where oversight is increasing, taxes are rising, and regulators seek greater transparency in reporting.
Leading Sports Betting Technology for Georgia
Altenar delivers leading sportsbook technology tailored to the Georgian market, offering operators advanced, compliant, and fully integrated solutions that unite online, mobile, and retail betting operations under one adaptable and scalable platform.
Our fully managed sportsbook offers a fast and secure route to market for online betting businesses in Georgia. It combines odds management, live betting, risk services, player-facing features and 24/7 monitoring into one service run by industry professionals. Operators receive premium data feeds from official rights holders, extensive coverage of football and basketball, and fast markets for high-engagement events. Altenar’s sportsbook also supports local payment preferences and comes with a front end that respects Georgia’s advertising and display limits. For brands that want to focus on acquisition while Altenar runs the back-end technology and trading room in the background, this solution is the most practical and efficient market entry option for online sportsbooks. Full control over site appearance, SEO, and multilingual support.
Comprehensive player behavior and data analysis.
Fast, high-quality data feeds from official data rights holders and top-tier providers.
Tailor site appearance and content.
Powerful promotional engine featuring industry-standard bonuses like free bets.
A white-label app that can be easily and quickly customized for any brand.
In-depth insights to support strategic decision-making.
Includes Bet Mentor, bet boosts, and enhanced odds.
Expert guidance to ensure proper licenses and compliance procedures are in place.
Continuous support and issue resolution.
Professional oversight to maximize profit margins.
Access to over 25,000 games from leading providers.
For businesses that already hold a licence and want more control over UX, CRM and local partnerships, Altenar’s turnkey sportsbook delivers the whole toolset, which includes the sportsbook engine, in-house PAM, CMS, payment integrations, casino aggregation (25,000+ titles), affiliate tools and advanced reporting. This option is ideal for operators that want to grow their presence across online and retail channels or focus solely on digital expansion under a unified framework.
The platform’s shared back-end architecture connects every channel (terminal, online, and mobile), enabling operators to adjust limits, margins, and local content from a single control point. Advanced customisation options allow brands to adapt site structure, layout, and language to local preferences, while integrated multilingual support and content localisation tools make it easy to reach Georgian players in their native language and optimise visibility across multiple markets.
Full control over site design, SEO, and multilingual functionality.
Comprehensive tools for analyzing player behavior and transactional data.
Combines real-time data in one centralized system.
Flexibility to tailor site layout and content.
Access to over 200 global payment methods.
White-label mobile app, quickly adaptable for any brand.
Actionable insights for strategic planning.
Round-the-clock assistance and issue resolution.
Features like Bet Mentor, bet boosts, and enhanced odds.
Tools for planning and tracking affiliate performance.
Access to over 25,000 games from top-tier providers.
Expert trading and risk management to protect and grow margins.
Altenar’s self-service betting terminals deliver a high-performance solution for retail bookmakers in Georgia. Our retail terminals (SSBTs) feature high-definition touchscreens, intuitive user flows, and full integration with the sportsbook engine, ensuring that wagers, wallets, and risk limits are synchronised across in-store, mobile, and web channels. Altenar’s in-store betting software can be installed in various locations, featuring customisable interfaces, real-time device monitoring, content management, and over-the-air updates for efficient maintenance.
For compliance, the terminals provide built-in transaction logging, age verification and geo-location checks aligned with Georgia’s regulatory framework. Operators benefit from remote device management, over-the-air updates and easy customisation of odds, margins and content, all aligned with the Georgian retail market’s expectations and demands.
Intuitive user interface for easy betting.
Sportsbook, home page, and second screen.
Customizable marketing content screen.
Streamline maintenance and support.
Adjustable betting limits for operators.
Cashiers can accept and process bets.
Convenient feature for bet reservations.
Ability to adjust screen marketing/promotional content.
Easy cash-out options for players.
Players can print and track their bets.
Continuous oversight of terminal performance.
Efficient functionality update.
Where speed-to-revenue matters more than deep customisation, Altenar’s white-label betting software for Georgia gives operators a branded site in about 30 days, complete with a sportsbook, casino, payments, reporting, and player account and communications functionality all pre-integrated. This option is particularly useful for investors who want to run a Georgian-licensed website plus an international-facing domain (permitted under the newer rules) without building two separate tech stacks. Altenar keeps the platform updated against regulatory changes, so the operator can concentrate on customer acquisition and VIP management.
White-label mobile betting and casino apps are also available for iOS and Android, extending the same branded experience across devices. The solution includes casino game integration, multilingual support, flexible promotional tools, and private branding options, giving operators full creative control within a compliant and fully managed environment.
Full professional support for customized websites.
Fast, high-quality data from official rights holders and trusted providers.
Access to 25,000+ games from top-tier developers.
Over 200 payment methods, including crypto.
Personalized control over your website’s content.
Includes free spins, bonus money, cashback, and more.
Available and approved in the Apple App Store and Google Play.
Tools to optimize affiliate programs.
Deep insights into key performance indicators.
Advanced tools for security and fraud prevention.
Ongoing updates to ensure regulatory compliance.
Near-zero downtime for uninterrupted operations.
Fully Managed Sportsbook Solutions
Key Features of Altenar’s Fully Managed Sportsbook
Full Customization
Fully Integrated PAM
Premium Data Feeds
Custom Content Management
Comprehensive Bonus System
Mobile App
Advanced Reporting Tools
Built-In Marketing Tools
Licensing & Compliance
24/7 Customer Support
Risk Management
Casino Partners
Full-Stack Turnkey Sportsbook
Key Features of Altenar’s Turnkey Sportsbook Solution
Full Customization
Fully Integrated PAM
CRM Integration
Custom Content Management
Payment Integrations
Mobile App
Advanced Reporting Tools
24/7 Customer Support
Built-In Marketing Tools
Affiliate Marketing Tool
Casino Partners
Risk Management
Self-Service Betting Terminal for Bookmakers
Key Features of Altenar’s Retail Betting Terminal
High-Definition Touch Screen
Adjustable Terminal Configuration
Content Management System
Remote Access Tools
Device Trading Limits
In-Store Bet Placement
Booking Codes
Promotional Assignments
Retail Cash Out
Printed Bet Slips
24/7 Monitoring
Over-the-Air Updates
White-Label Sportsbook and Casino
Key Features of Altenar’s White-Label Sportsbook and Casino
Tailored Website Support
Premium Data Feeds
Vast Game Library
Diverse Payment Options
Content Management System
Powerful Bonus Engine
White Label Mobile App
Affiliate Marketing Management
Real-Time Reporting Tools
Anti-Fraud Platform Support
Licensing and Compliance
Robust Infrastructure
Altenar’s Industry-Leading Tech Partnerships
Altenar works with global data, payment and content providers to give Georgian operators the same level of uptime, feed quality and fraud protection that tier-one markets expect.
Expert Betting Market Reports
iGaming businesses working in Georgia right now have to balance opportunity with growing regulatory and fiscal pressures such as higher age limits, ad controls, and rising taxes. Our market reports track these changes and translate them into product, compliance and marketing decisions. For forward-looking operators aiming to strengthen their position in Georgia’s evolving betting sector, our market report for Georgia provides strategic insights and data-driven guidance that support sustainable growth and long-term success.
Why Choose Altenar?
Partnering with Altenar means tapping into a full-spectrum sportsbook software solution designed to drive operational efficiency, optimise player engagement and deliver strategic growth in regulated markets.
Online + Retail from One Stack
Altenar enables operators to unify online and land-based operations through a single technology stack. Whether you’re running a sportsbook, self-service betting terminals or a web-app, everything shares the same wallet, risk engine and reporting framework. This approach reduces redundancy, accelerates time-to-market and ensures you meet retail licensing requirements without managing multiple platforms.
Transparent Reporting
Our platform is designed to generate operational, financial, and player-behaviour reports that align with Georgian regulatory requirements and international best practices. Data feeds, transaction logs, KYC workflows, exclusion lists, and responsible gaming indicators are all integrated out of the box. By partnering with Altenar, you enjoy a transparent and audit-ready environment that meets regulatory requirements and enhances operator credibility.
24/7 Support and Risk Management
Operating in a high-pressure market demands continuous oversight. Altenar provides round-the-clock technical support and trading-room services, along with proactive risk monitoring and real-time odds adjustment tools. We help you mitigate liability, manage in-play exposure, and maintain uptime, so you can focus on growth and not operational challenges.
Licensing & Compliance
Altenar provides the technical infrastructure and legal alignment tools operators need to meet Georgia’s regulatory framework with confidence. Our sportsbook software is developed with compliance at its core, incorporating automated KYC checks, AML protocols, responsible gaming safeguards, and reporting formats that match the standards set by the Revenue Service of Georgia. Operators also benefit from ongoing regulatory monitoring and product updates that reflect evolving domestic and international requirements.
Flexibility and Scalability
The core architecture supports domestic and international-facing domains from the same platform, enabling post-launch expansion without a complete rebuild. Multiple languages, currencies, payment flows, and regulatory profiles can be configured through the same system, giving operators the ability to launch in Georgia and scale into adjacent markets or a second site quickly and cost-effectively.
Market Context
Georgia remains one of the select markets with fully legalised gambling across all main verticals within its region, including land-based casinos, slot halls, betting, online casinos, and online betting, all under a single national framework. But the climate has changed since late 2021. The government raised the gambling age to 25, restricted most advertising channels, increased taxes on operators to 15%, and lifted the tax on player winnings from 2% to 5%. The stated aim was to tame what the Prime Minister called “catastrophic” levels of gambling spending.
For operators, this creates a particular challenge. Revenue growth now must come from better products and improved retention, rather than relying on mass advertising, as broadcast and online ads are time-bound or restricted. Sponsorship must be used more intelligently.At the same time, the 2024–25 reforms have kept Georgia attractive to foreign investors by allowing two domains and by keeping licensing centralised under the Ministry of Finance, with technical certification handled locally. The licence costs are defined and predictable, but operators must factor in the cost of maintaining at least one land-based point and staying up to date with reporting obligations.
This suggests that the betting operators most likely to succeed in Georgia will be those who unify retail and online betting, uphold clear responsible gaming standards, use trusted local payment routes, and evolve quickly enough to prevent players from seeking offshore alternatives.
See how Altenar’s sportsbook can be configured for Georgia’s iGaming market environment. Book a no-strings demonstration and we’ll take you through a setup tailored to your operation.