Turnkey Sports Betting Solutions in Estonia

Turnkey Sports Betting Solutions in Estonia

Estonia country flag

Discover how Altenar’s sportsbook software enables Estonian operators to drive growth with unified integration and cutting-edge sportsbook features.

Altenar’s sportsbook betting software is a powerful platform fine-tuned for online and retail operators in Estonia. Engineered for real-time wagering, it offers advanced live-betting solutions, extensive data integration, and broad market coverage. Designed to boost efficiency and profitability, the software adapts to local preferences and regulatory requirements, enabling operators to assert market leadership with confidence.


Advanced Online Betting Software in Estonia


Our customizable betting solutions include innovative tools to serve both new and established operators at any scale.


Fully Managed Sportsbook Solutions

Altenar’s turnkey sportsbook solution offers Estonian operators an adaptable and customizable sportsbook platform for investors who require greater control over platform functionality and appearance. It is equipped with advanced odds software with live betting and streaming features, allowing platform owners to create a distinctive offering that meets local preferences.


Altenar’s solution stands out by integrating all necessary tools—from Player Account Management (PAM) to CRM systems, payment-processing systems, advanced reporting, and a comprehensive suite of marketing tools—into a single package. With our end-to-end sportsbook services, Estonian bookmakers and online sportsbook operations can focus on growth and innovation, knowing they have a reliable and flexible partner to support their ongoing operations in both local and international markets.


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Key Features of Altenar’s Fully Managed Sportsbook

  • Full Customization

    Full control over site appearance, SEO, and multilingual support.

  • Fully Integrated PAM

    Comprehensive player behavior and data analysis.

  • Premium Data Feeds

    Fast, high-quality data feeds from official data rights holders and top-tier providers.

  • Custom Content Management

    Tailor site appearance and content.

  • Comprehensive Bonus System

    Powerful promotional engine featuring industry-standard bonuses like free bets.

  • Mobile App

    A white-label app that can be easily and quickly customized for any brand.

  • Advanced Reporting Tools

    In-depth insights to support strategic decision-making.

  • Built-In Marketing Tools

    Includes Bet Mentor, bet boosts, and enhanced odds.

  • Licensing & Compliance

    Expert guidance to ensure proper licenses and compliance procedures are in place.

  • 24/7 Customer Support

    Continuous support and issue resolution.

  • Risk Management

    Professional oversight to maximize profit margins.

  • Casino Partners

    Access to over 25,000 games from leading providers.


Full Stack Turnkey Sportsbook

Altenar’s turnkey sportsbook solution offers Estonian operators an adaptable and customizable sportsbook platform for investors who require greater control over platform functionality and appearance. It is equipped with advanced odds software with live betting and streaming features, allowing platform owners to create a distinctive offering that meets local preferences.


Altenar’s solution stands out by integrating all necessary tools—from Player Account Management (PAM) to CRM systems, payment-processing systems, advanced reporting, and a comprehensive suite of marketing tools—into a single package. With our end-to-end sportsbook services, Estonian bookmakers and online sportsbook operations can focus on growth and innovation, knowing they have a reliable and flexible partner to support their ongoing operations in both local and international markets.


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Key Features of Altenar’s Turnkey Sportsbook Solution

  • Full Customization

    Full control over site design, SEO, and multilingual functionality.

  • Fully Integrated PAM

    Comprehensive tools for analyzing player behavior and transactional data.

  • CRM Integration

    Combines real-time data in one centralized system.

  • Custom Content Management

    Flexibility to tailor site layout and content.

  • Payment Integrations

    Access to over 200 global payment methods.

  • Mobile App

    White-label mobile app, quickly adaptable for any brand.

  • Advanced Reporting Tools

    Actionable insights for strategic planning.

  • 24/7 Customer Support

    Round-the-clock assistance and issue resolution.

  • Built-In Marketing Tools

    Features like Bet Mentor, bet boosts, and enhanced odds.

  • Affiliate Marketing Tool

    Tools for planning and tracking affiliate performance.

  • Casino Partners

    Access to over 25,000 games from top-tier providers.

  • Risk Management

    Expert trading and risk management to protect and grow margins.


Self-Service Betting Terminal for Estonia Bookmakers

Our self-service betting kiosk software provides convenience and efficiency for retail bookmakers in Estonia. Our retail sportsbook solution features user-friendly betting terminals with high-definition touchscreens, allowing customers to place bets quickly and without staff assistance. Whether you’re running a large venue or a smaller betting shop, these in-store betting systems can be adapted to meet the specific needs of the Estonian market.


Altenar’s retail SSBT solution has already proven itself in major regulated European markets, with more than 10,000 terminals currently in use. Remote-control and monitoring features give bookmakers an advantage—reducing downtime and keeping operations running smoothly from any location. For ambitious brick-and-mortar operators seeking to streamline operations, Altenar’s self-service betting terminal is a smart and reliable solution to enhance retail betting setups with greater ease and innovation.


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Key Features of Altenar’s Retail Betting Terminal

  • High-Definition Touch Screen

    Intuitive user interface for easy betting.

  • Adjustable Terminal Configuration

    Sportsbook, home page, and second screen.

  • Content Management System

    Customizable marketing content screen.

  • Remote Access Tools

    Streamline maintenance and support.

  • Device Trading Limits

    Adjustable betting limits for operators.

  • In-Store Bet Placement

    Cashiers can accept and process bets.

  • Booking Codes

    Convenient feature for bet reservations.

  • Promotional Assignments

    Ability to adjust screen marketing/promotional content.

  • Retail Cash Out

    Easy cash-out options for players.

  • Printed Bet Slips

    Players can print and track their bets.

  • 24/7 Monitoring

    Continuous oversight of terminal performance.

  • Over-the-Air Updates

    Efficient functionality update.


White Label Sports Betting and Casino

Our white-label sportsbook and online casino solutions offer a quick and efficient way to enter the Estonian online gambling market with comprehensive sportsbook technology that can compete with established platforms for market share. White-label betting solutions provide a branded sportsbook platform ready to launch in 30 days. Altenar will provide the software, backend technology, and regulatory-compliance oversight, allowing operators to focus on branding and the mission-critical tasks of customer engagement and acquisition.


Designed for operators of all sizes, our white-label iGaming software ensures a fast, cost-efficient platform launch and supports long-term growth without the need for platform changes as you grow. Altogether, it provides the flexibility to scale up and bring aspects of operations in-house. With white-label betting apps included, Altenar empowers operators to deliver a unified iGaming experience across desktop and mobile channels.


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Key Features of Altenar’s White-Label Sportsbook and Casino

  • Tailored Website Support

    Full professional support for customized websites.

  • Premium Data Feeds

    Fast, high-quality data from official rights holders and trusted providers.

  • Vast Game Library

    Access to 25,000+ games from top-tier developers.

  • Diverse Payment Options

    Over 200 payment methods, including crypto.

  • Content Management System

    Personalized control over your website’s content.

  • Powerful Bonus Engine

    Includes free spins, bonus money, cashback, and more.

  • White Label Mobile App

    Available and approved in the Apple App Store and Google Play.

  • Affiliate Marketing Management

    Tools to optimize affiliate programs.

  • Real-Time Reporting Tools

    Deep insights into key performance indicators.

  • Anti-Fraud Platform Support

    Advanced tools for security and fraud prevention.

  • Licensing and Compliance

    Ongoing updates to ensure regulatory compliance.

  • Robust Infrastructure

    Near-zero downtime for uninterrupted operations.


Partners Driving Excellence in Online Betting Software


Strategic alliances with leading tech firms ensure our platform stays at the forefront of performance and reliability for Estonian operators.






Dedicated Betting Market Reports


Altenar brings extensive expertise and many years of high-level experience to the betting industry, offering gaming professionals the tools and knowledge to thrive in local and international markets. Our in-depth understanding of market trends and regulatory requirements allows us to provide tailored solutions that empower operators to excel in competitive gaming environments. With a focus on innovation and continuous improvement, we help clients stay ahead of the curve. Download our market report for Estonia to gain access to the insights that provide the intelligence needed to make correct strategic decisions and drive your business success.


Why Choose Altenar?


Altenar’s sports betting software and tools are equipped with high-tech features to enhance your operations and set your sportsbook apart from the competition in the Estonia betting market.


Licensing & Compliance


Altenar holds the necessary gaming licenses and offers a stable technical infrastructure to support legal sportsbook operations in Estonia. Moreover, our deep understanding of Estonian gaming regulations allows us to provide comprehensive compliance services tailored to the specific legal requirements of the local sportsbook market. By partnering with Altenar, operators can confidently navigate legal complexities, ensuring their platforms remain compliant and competitive at all times.


Scalability & Flexibility


Our customisable sportsbook platform offers flexible sportsbook technology and scalable betting solutions to meet the needs of all types of iGaming operations in Estonia. As your business grows, our adaptive sportsbook software evolves with you, enabling smooth expansion and transition while maintaining a competitive edge. Furthermore, with the ability to tailor features to local preferences, Altenar provides the means to differentiate offerings in Estonia’s dynamic market and offer niche online gaming opportunities for long-term success.


Real-time Data Feeds


Relying on a single data source is not enough in today's market. Estonian iGaming operators can expect multiple high-quality real-time data feeds from official rights holders covering all major sports to deliver instant betting information and real-time odds updates. Our dynamic betting feeds and advanced sportsbook data integration offer the precision and speed needed to excel and immediately impact the local and regional online betting market. 


Live Betting


Altenar’s in-play betting platform offers unrivalled live betting data in Estonia with high-quality feeds from leading data providers. Whether football, basketball, or the fast-growing eSports market, our interactive betting tools enable instant bet placement and provide operators with the sharpest odds with real-time calculations and management. With extensive live coverage, operators can confidently offer a superior live betting experience across all significant and many niche betting sports.


Trading and Risk Management


Risk management involves safeguarding financial stability by assessing and minimising potential losses, while trading focuses on maximising profitability through strategic betting odds management. Altenar provides advanced sportsbook trading solutions and betting risk control services tailored to the Estonian marketplace. Moreover, our real-time bet monitoring systems, live odds adjustment, and precise risk assessment tools help operators maintain stability and boost profitability to oversee a secure and profitable betting operation.


Proven Betting Software Provider


Estimated Betting Market Revenue Growth in Estonia


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Estonia offers a promising opportunity for local and international gaming operators with its tech-savvy population and firm but fair regulatory framework. The Estonian market, though modest in size compared to larger European nations, is notable for its steady growth. Online gaming revenues have surged, surpassing €200 million annually, guided by a population increasingly embracing digital platforms​. A 2019 study revealed that 70% of Estonians have participated in gaming at some point, indicating a wide acceptance of gaming activities within the nation​.


One of the key attractions for operators is Estonia's favourable tax structure. The country imposes a competitive 6% Gross Gaming Revenue (GGR) tax, particularly appealing to international operators. Furthermore, Estonia’s unique corporate income tax structure, where taxes are levied only on distributed profits, encourages reinvestment, offering significant benefits for companies looking to grow their operations within the market​.


Estonia's regulatory environment, overseen by the Estonian Tax and Customs Board (ETCB), is strict yet transparent and fair. Operators must comply with high standards, including anti-money laundering (AML) policies and responsible gaming measures. The ETCB’s straightforward licensing processes, coupled with the stability of Estonia's regulatory framework, make it an attractive destination for operators seeking to enter or expand within the European market​.


Operators must navigate challenges, however, such as strict regulatory compliance and a limited market size. The ETCB mandates high standards for licensing, which can be a barrier to entry, particularly for new or smaller operators. Furthermore, Estonia's population of just over 1.3 million limits the potential market size, necessitating a stronger focus on niche segments or innovative offerings to differentiate from established competitors​. Despite these obstacles, the opportunities in Estonia are significant. The country’s advanced digital infrastructure and population's openness to new technologies create a fertile ground for innovations such as localized mobile gaming platforms and eSports betting services. 


Ready to elevate your platform? Trust Altenar’s sports betting software to deliver results, and book your demo now to see for yourself the proven tools that top operators rely on.


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