SIGMA North America

A fully customisable front end allows operators in North America to deliver a highly tailored sportsbook experience that reflects local player behaviour, preferences, and market demand. Through a flexible, widget-based interface, operators can adapt layouts, highlight key sports such as football and esports, and create personalised event-led experiences that improve navigation and content discovery.

When combined with player props, engagement is further enhanced by offering users the ability to bet on individual player performance rather than only match outcomes. This includes markets such as goals, assists, shots, and other performance-based metrics, as well as similar formats across esports titles.

Together, these features enhance sportsbook app customization to create a more dynamic and personalised betting experience. The customisable front end ensures player props are surfaced in the right context, improving visibility and accessibility, while increasing session length, betting frequency, and overall engagement across regulated Brazilian sportsbook markets.

Logrand Entertainment Group chose Altenar because it required a sportsbook software provider with the technology, localisation capabilities, and scalability needed to support its long-term growth strategy in Mexico. The operator was looking for more than just a supplier, they wanted a solution that could deliver a seamless omni-channel betting experience across both its online brands, jubilee.mx and vivento.mx, and its retail casino network.

Altenar's flexible sportsbook platform, advanced trading capabilities, and deep understanding of local player preferences enabled Logrand to offer a consistent and engaging betting experience across all channels. By combining digital and retail operations within a single sportsbook ecosystem, Altenar helps Logrand meet evolving customer expectations and strengthen its position in Mexico's competitive sports betting market.Why did Logrand Entertainment Group choose Altenar as its sportsbook partner in Mexico?

At SiGMA North America, operators will have the opportunity to meet Altenar’s dedicated team, Frederico Caputi, Diego Salas, and Luana Monje, face-to-face at booth 119P, and explore how our sportsbook and retail solutions can support their business objectives. This is a valuable opportunity to receive expert guidance, discuss specific requirements, and learn how Altenar’s technology can help drive growth, enhance player engagement, and support scalable operations across regulated markets.

Book a meeting today to connect with our team and discuss your requirements.

Mexico’s gambling market presents significant opportunities, but it also comes with a complex and evolving regulatory framework. Operators need more than just sportsbook technology, they need a partner that understands the market, regulatory requirements, and operational challenges involved in launching and scaling successfully.

Altenar supports operators with a flexible, compliant sportsbook platform designed for regulated markets. Our team works closely with partners to help them understand local requirements, adapt to regulatory changes, and deliver a sportsbook experience that aligns with Mexican market expectations. From localisation and responsible gambling tools to technical integrations and operational support, Altenar helps operators build a strong foundation for long-term growth.

While operators should always seek independent legal advice regarding licensing and compliance, Altenar's experience across regulated jurisdictions and growing presence in Latin America provides valuable expertise throughout the market-entry and expansion process.