Finnish Gaming Conference

Rootz chose Altenar as its sportsbook provider because it needed a flexible and localised sportsbook solution capable of meeting the expectations of players across Finland and the wider Nordic region. Rootz required a sportsbook platform that could deliver a seamless user experience while supporting long-term growth in highly competitive markets.

Altenar provided a fully customisable sportsbook solution that integrated seamlessly with the Wildz brand, allowing Rootz to create a tailored sports betting experience for Nordic players. The partnership included bespoke features such as a 'Bet of the Day' product, Bet Builder functionality, cash-out options, live sports content, and personalised bet boosts designed to increase player engagement and retention.

A key factor in the decision was Altenar's regional expertise. Dedicated Nordic trading specialists helped ensure the sportsbook offering reflected local betting preferences, with strong engagement across popular sports and competitions, including Finland's Liiga, the NHL, NBA, NFL, and Europe's leading football leagues.

As the Nordic sports betting market continues to mature, particularly in Finland, Sweden, Norway, and Denmark, players are demanding more personalised, flexible, and interactive betting experiences to stay competitive in this evolving regulated landscape. Altenar’s Bet Builder sportsbook feature enables exactly that, allowing players to create customised same-game bets by combining multiple selections within a single event. Built to support high demand Nordic and international sports such as ice hockey (Liiga, SHL, NHL), football, basketball, and the NFL, Bet Builder enhances engagement across both pre-match and live betting markets. With features such as player props, real-time odds updates, and live betting integration, bettors gain greater control and flexibility over how they build their wagers.

From an operator perspective, Bet Builder is a powerful retention and revenue tool. It encourages higher bet spend per user, increases time spent on platform, and strengthens engagement during live events and key performance metrics in competitive Nordic iGaming markets. For Nordic operators, Altenar combines this feature with a fully customisable sportsbook platform, localised trading expertise, and dedicated operational support. This ensures a tailored betting experience aligned with regional user behaviour, regulatory requirements, and sport preferences. By leveraging Altenar’s sportsbook technology, operators across Finland and the wider Nordic region can enhance player engagement, improve retention rates, and deliver a more dynamic and personalised sports betting experience in an increasingly competitive market.

Ice hockey is one of the most important sports in Finland and across the wider Nordic region, deeply rooted in local sporting culture and consistently driving strong engagement across both domestic leagues like Liiga and international competitions.

Analysis of Altenar’s sportsbook performance during the 2026 Winter Olympics showed ice hockey accounting for 96% of total GGR across the event, highlighting its strong engagement potential in high-profile competitions.

Altenar supports operators in Finland and the Nordics with a full ice hockey offering designed around how users actually bet the sport, including extensive league coverage, NHL markets, player props, Bet Builder functionality, and fast in-play trading. This is complemented by flexible sportsbook design and localisation tools tailored to Nordic betting behaviour. Ultimately, Altenar helps operators deliver a more dynamic, real-time, and personalised ice hockey betting experience—aligned with the expectations of Finnish and wider Nordic audiences.

At the Finnish Gaming Conference, operators will have the opportunity to meet Altenar’s experienced Sales Directors Alejandro Cazorla and Diego Salas and explore how our sportsbook and retail solutions can support their business objectives. This is a valuable opportunity to receive expert guidance, discuss specific requirements, and learn how Altenar’s technology can help drive growth, enhance player engagement, and support scalable operations across regulated markets.

Book a meeting today to connect with our team and discuss your requirements.

In Finland and across the wider Nordic region, sportsbook users increasingly expect more flexible and rewarding betting experiences that reflect the real-time nature of modern sports consumption. Rather than waiting for final results, bettors want features that recognise strong in-play performance and deliver faster winning moments. To meet this demand, Altenar offers Early Payout, a promotional feature that automatically settles eligible bets as winners when predefined conditions are met during a match, even if the event has not finished.

Early Payout is a powerful engagement tool. It increases user satisfaction by providing instant rewards, enhances in-play activity by encouraging earlier and more frequent betting, and helps differentiate sportsbook offerings in competitive regulated environments. The feature is fully configurable, allowing operators to apply Early Payout to selected markets or events and tailor the conditions based on their promotional strategy. This flexibility enables more targeted campaigns that align with local player behaviour and seasonal sporting peaks across Nordic markets.

Ultimately, Altenar’s Early Payout feature helps operators deliver a more dynamic, responsive, and engaging sportsbook experience that meets the expectations of modern Nordic bettors.