Spain

ICE Barcelona

19-21 January

Barcelona

Book Meeting

About ICE Barcelona

ICE Barcelona (ICE) is one of the global gaming industry’s flagship trade shows—built for serious business across online, land-based, and technology-driven gambling. Hosted at Fira Barcelona Gran Via, it brings together operators, suppliers, platforms, game studios, payments and compliance specialists, and a major contingent of regulators, all in one place to explore new products, partnerships, and market shifts.

Beyond the exhibition floor, ICE is designed around insight and deal-making: curated conference content, senior networking formats, and trend-led showcases that spotlight what’s next in gaming—from product innovation and data to regulation and responsible gambling.

Floor Plan

Team

Alejandro Cazorla

Senior Sales Manager
Book Meeting
Diego Salas

Sales Director
Book Meeting
Matthew Ferrara

Sales Manager
Book Meeting
Luana Monje

Sales Executive
Book Meeting
Tassos Theocharidis

Senior Sales Executive
Book Meeting
Francesco Papallo

Regional Director Italy
Book Meeting
Jacob Portelli

Sales Manager
Book Meeting
Frederico Caputi

Sales Manager
Book Meeting

Fill out the form and we’ll be in touch as soon as possible

Follow 3 simple steps to fill out the form

1

Details
Step 1
2

Contacts
Step 2
3

Info
Step 3

1 / 3

Enquiry Type

First Name

Last Name

Title

Company

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

1

Details
Step 1
2

Contacts
Step 2
3

Info
Step 3

2 / 3

How can we reach you?

E-mail

Phone

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

1

Details
Step 1
2

Contacts
Step 2
3

Info
Step 3

3 / 3

How did you hear about us?

Region of Operation

Do you already have a sportsbook?

What gaming license(s) do you have?

What PAM are you using?

Website

Your Message

This form collects your data so that we can correspond with you. Read our Privacy Policy for more information

Past event videos

Awards and global recognition

At Altenar, we are proud to be recognized for our commitment to excellence within the iGaming industry. The dedication to our company values and the hard work of our teams have resulted in numerous awards and accolades.

We are grateful for these awards and will continue to work diligently to provide our clients and partners with the highest level of product innovation and service delivery.

Best live betting product

SiGMA South Asia Awards 2025
Most innovative sportsbook feature

SiGMA Euro-Med Awards 2025
Best work place

SiGMA Europe Awards 2025
Best Online Sportsbook Provider

SiGMA Americas 2025
Sportsbook Supplier of the Year

SBC Awards Latinoamérica 2024
most innovative sportsbook feature

SiGMA East Europe Awards 2024
Best stand experience

SIGMA Balkan & CIS 2024
Runner-up in Sports Betting Technology

CEE Awards 2024
Best Gaming Online Betting Platform of the Year

SBC Awards LatinoAmerica 2024
platform of the year

BEGE Awards 2024
Best Innovative Product

ENADA Rimini Awards 2024
Legal Team of the Year

Global Regulatory Awards 2024
Compliance Team of the Year

Global Regulatory Awards 2024
Best Workplace

SiGMA Africa Awards 2024
Sportsbook Provider of the Year

SBC Awards Latinoamérica 2023
Sports Betting Platform of the Yea

BEGE Awards 2023
Winner of Best Sports Betting Provider of the Year

SiGMA Americas 2023
Best Online Sports Betting Supplier of the Year

MiGEA 2023
Awarded Online Sportsbook of the Year

SiGMA 2022
Best Gaming Online Betting Platform of the Year

MiGEA 2022

How to get there

From airport to exhibition

You can grab a taxi ride right outside the arrival hall
Take a bus route Josep Tarradellas Barcelona-El Prat Airport to Amadeu Torner (number 46 or PR1)

Build a route

By city to exhibition

Look into booking a taxi ride on Cabify, Uber, and Bolt (or the local traditional taxis on the PideTaxi app)
Bus lines like 79, H12, and V1 serve the main area around the expo

Build a route

Floor Plan

FAQ

What features should I look for in a sportsbook software provider?

This important question can’t be answered in just one sentence. Altenar has published a detailed article that explores the topic in depth. Check it out to discover the top list of must-have features your sportsbook and provider need to succeed in 2024.

What customisation options are available with sportsbook software to tailor player experiences?

Leading sportsbook software providers like Altenar offer extensive customization options, including personalized user interfaces, region-specific sports and events, tailored promotional tools, and flexible payment integrations to meet local market demands precisely.

What sports and events are covered by sports betting software?

The sports available through sportsbook software vary by provider. Altenar’s platform includes all major sports and events, such as soccer, horse racing, and tennis. It also features popular U.S. sports like football and unique options like virtual horse racing.

How can the betting software handle high traffic during major sporting events?

Altenar’s betting software efficiently manages high traffic during major sporting events through advanced load balancing, scalable cloud infrastructure, and real-time data processing. Our robust technology ensures uninterrupted service, delivering consistent performance and user experience even during peak periods.

What are the costs involved in implementing sportsbook software?

The cost of implementing Altenar’s sportsbook software depends on customization requirements and integration complexity. Curious about your project’s monthly cost? Schedule a friendly, no-pressure chat with our expert team today!

How can sportsbook software integrate with my existing systems?

Altenar’s sportsbook software integrates seamlessly with your existing systems through its flexible API architecture. This compatibility ensures smooth data flow, efficient operations, and minimal disruption. Our team provides comprehensive support to customize the integration process to match your specific needs.

Altenar recommends

Hyatt Regency Barcelona Tower

Modern luxury hotel offering excellent amenities and services, very near the exhibition center.

4.4
Hotel Sb Plaza Europa

Stylish hotel with modern amenities and good access to Fira Gran Via.

4.1
Alexandre Hotel Fira Congress

Contemporary hotel with good facilities, ideal for business travelers attending events.

4.2

View more on AirBnb

Where to connect

Where to meet

Restaurant Terrum

Offers sophisticated Mediterranean cuisine in an elegant setting.

4.4
Arume Restaurant

A local favorite for grilled meats and traditional Galician dishes, a short drive from Fira.

4.7
La Tagliatella

Classic Italian-style trattoria, wide selection of pasta with fresh made sauces, pizza and more, a short drive from Fira.

4.3

View more on Google Maps

Coworking Spaces

Aticco Sants

Professional co-working space offering private offices and meeting rooms, a close drive to Fira Gran Via.

4.7
La Vaca Coworking

Modern and vibrant co-working environment with good networking opportunities, short drive from the exhibition center.

4.8
Faborit Fira Barcelona

Located within walking distance of Fira Gran Via, good for quick meetings and coffee.

4.2