Wplay

Wplay was the first operator to receive an online gaming license from the Colombian regulator — in the first South American country to introduce a regulated gambling market.

As soon as we learned that Coljuegos had approved the legislation, Wplay became our top priority. Together with our client, we raised the bar for the Colombian market by developing a sportsbook tailored to the everyday bettor.

Our product wasn’t just about differentiating the offering for Latin America as a whole — it focused specifically on the nuances within the region.

Altenar chose to move away from the approach taken by many other providers, who attempted to impose a European sportsbook model on the Colombian market.

Instead, we listened to local expertise and built a fully managed “Sportsbook for Wplay,” complete with a custom live streaming solution.

Acting not only as a provider but also as a business consultant, Altenar supported Wplay’s evolution from a start-up to a market leader in Colombia, where it now holds a 50% market share.