Golden Palace

Altenar’s partnership with Golden Palace marked a key step into the regulated retail betting environment in Belgium, following a new sportsbook software agreement.

Through this collaboration, Altenar’s software will be integrated into terminals operated by Belgium’s leading gaming hall brand. Our goal is to support Golden Palace in becoming the top online operator in the country’s sports betting market.

We also aim to grow digital engagement by using our software to convert traditional retail customers to the online product. Acknowledging the differences in behavior between retail and online bettors, we’ve introduced several UX improvements tailored specifically to local player preferences.

With this omni-channel solution serving online, terminal, and over-the-counter channels in an EU-regulated market, Altenar stands out as a leader in all-in-one sports betting technology.