Altenar, a sportsbook software provider, is taking a closer look at how women experience the world of sports betting and how operators can enhance their content to meet the rising demand from female bettors.
Aiming to reduce gender bias, providers like Altenar seek to highlight the entertainment value of sports betting—alongside the well-known potential for financial gain—for anyone interested in the industry or betting space.
Because many women view sports betting, casino gaming, and gambling in general as a social experience, they are more likely to engage in regular betting in much the same way they would enjoy watching Netflix, meeting friends for brunch, or going go-karting.
It’s this entertainment factor that can help players build skill in betting—by viewing it as fun rather than high-risk gambling. As a result, more women are now participating in sports betting.
In turn, more women are entering the sports betting industry itself to meet this growing demand.
Altenar, a sportsbook software provider, asked its employees two questions about women and sports betting—here are some of the responses…
As a woman in the sports betting industry, and more broadly the iGaming world, how inclusive and supportive do you find the landscape in terms of your career goals?
George Drivakos replied with passion and conviction: “The growing needs of the industry require more and more powerful, driven women to face the increasing challenges and demands. From managerial roles to highly specialized positions—from IT to Finance—the industry cannot move forward without women. Don’t forget that Denise Coates, Co-CEO of Bet365, runs one of the world’s largest online gambling companies and stands as an iconic figure in the industry, inspiring others who want to enter the space.”
Charitini Kamatsou simply but poignantly noted, “I feel it is quite inclusive,” a sentiment that resonates across the sports betting industry. At expos and events alike, women bring innovation, skill, education, and valuable conversation to the sector.
The HR Director shared her perspective through the lens of her role at Altenar, stating, “I believe that in our company, we don’t make any distinctions—we support everyone.”
Why do you believe the industry is seeing a rise in female bettors?
The second question focused on the increase in female bettors, and Altenarians had this to say…
George Drivakos continued, suggesting that “the challenges of modern times—COVID, financial hardship, etc.—combined with modern internet marketing methods, created an opportunity the industry couldn’t overlook. The industry constantly seeks to grow profits, and women as a target group represent a major untapped segment.”
The HR Director responded simply, “The industry is growing.” As entertainment value rises—thanks to new content, features, and technology—it’s no surprise the industry is attracting new and emerging players.
Inclusivity is embedded in the sports betting industry, and as demand increases, so does the call for passionate, driven professionals—regardless of gender.
Bringing Women Bettors to Your Content
You can attract more female bettors to your website—and the industry as a whole—by investing in women, implementing new technologies, expanding your iGaming platform with features like a sportsbook, and offering a broad variety of betting options and top-notch UX.
You can start this journey by choosing the right sportsbook software provider—one that delivers industry expertise, award-winning technology, and flexible, user-centric sportsbook solutions like Altenar.
