Taking the subscription business model into consideration within the world of sports betting could help answer why having consistent and satisfied players outweighs focusing solely on high spenders.
Altenar, a sportsbook software provider, explores how targeted advertising and curated content for loyal players can strengthen an operator's long-term presence in competitive markets.
The subscription business model was pioneered by book publishers and periodicals in the 17th century. Since then, it has been adopted across a wide range of industries that have discovered branding a product as a service can boost revenue, increase customer retention, and turn offerings into essential entertainment staples.
A standout example of this model’s success is Netflix, which purchases content rights and offers it to the public at a reduced but consistent price. This approach has since been mirrored by other streaming services and industries, indicating that the model is highly effective.
So, can this model be applied to the sports betting industry—from operators to players?
The short answer... Yes!
The Benefits of the Subscription Business Model for Players
This model helps players feel more connected to the content they love, as they're often more comfortable placing smaller bets rather than larger ones—promoting a sense of inclusion. This approach is echoed in other aspects of sports betting, such as features, promotions, and odds—all of which are offered by sportsbook software provider Altenar.
By offering the ability to place low-stakes bets, operators are more likely to boost player satisfaction.
According to a Forbes article by Localmotion author Alex Barseghian, “Today, both startups and established businesses are using the subscription model to grow their customer base.” He points to institutions like Costco as proof that the subscription model is not only popular—but highly effective for those who embrace it.
In addition to innovative business models, Altenar—a sportsbook software provider—regularly explores bettor psychology, industry trends, and more on its website.
Want to learn more about Altenar? Visit the website or reach out to the team today.
