As Esports betting emerges as a powerful new vertical, the Colombian market is actively seeking ways to adapt to this rising trend—one that’s still in its early stages of development.
As the shift from traditional online gambling expands into e-football (soccer), virtual gaming, and Esports in general, it’s no surprise that companies in Colombia are turning to Altenar’s state-of-the-art sportsbook software. The platform offers gamers, bettors, and operators alike the chance to step into the next wave of online betting: Esports.
This recent partnership between Altenar and Vinnare Group is a strategic meeting of minds. Though the collaboration is new, Vinnare Group has been active in Colombia since 2019, providing them with deep market insight and a strong understanding of regional consumer behavior.
Could this market expertise be one of the key reasons why Vinnare Group chose Altenar as their sportsbook software partner?
Vinnare Group: A Bet Worth Backing
As Vinnare Group and Altenar celebrate their new partnership, it's worth examining what Altenar brought to the table—especially after Vinnare had operated for so long without a sportsbook solution.
The decision likely stemmed from several compelling advantages: Altenar’s access to multiple data providers, a customizable back office and front-end layer, widget integration, and Esports support powered by AI-driven tools through Altenar’s collaboration with Oddin.
The recent Altenar–Oddin partnership introduced an Esports-focused dimension to Altenar’s already successful sportsbook offering. For companies like Vinnare Group, this means being able to serve up a modern betting experience that goes far beyond traditional sports markets.
With Altenar's support, Vinnare Group is now positioned as a trendsetter in the region—potentially inspiring other operators in Colombia and across the globe to embrace the rapidly growing Esports vertical.
Sharing their rationale, a Vinnare Group spokesperson stated: “For us, Altenar has the knowledge, experience, and—most importantly—the innovation needed to succeed in a regulated market.”
The praise for Altenar continued: “The risk management with Altenar is superb and allows us to focus efforts on other areas of the company to strengthen our brand. The collaboration between both companies is transparent and built on strong mutual support.”
Altenar – A Look to the Future
As Esports continues to surge in popularity, the forward-thinking team behind Altenar recognizes that this new wave of sports betting is here to stay. They are actively adapting their sports content offerings to meet the evolving needs of both operators and players.
By delivering trusted data, cutting-edge content, and decades of collective experience, Altenar proves why it represents the intersection where stability meets flexibility. This approach has attracted operators across global markets to Altenar’s digital doorstep.
In a world where Esports betting is steadily gaining momentum, having a flexible, reliable sportsbook software provider may be the key to long-term success.
After all, it's always best to have a trained professional leading the way—and that's exactly why Vinnare Group, Altenar, and Oddin form the ideal sports betting trio in this next wave of industry evolution.
You can learn more about Altenar by visiting their website or requesting a demo to discover why the balance of stability and flexibility might be the key to your success.
