There are a number of global betting markets that are relatively easy to enter when setting up your sports betting business. And with a sportsbook solutions provider like Altenar supporting your new venture, you’ll be well-positioned for success in your chosen region.
Altenar can support your growing iGaming and sportsbook operation across a wide range of international markets. You can explore more about this offering here.
This article provides regulatory insights into two leading markets known for their strong and thriving sports betting industries. With the right approach—and a partner like Altenar—you can take your business to new heights.
You’ll also get a closer look at Altenar’s full offering. To learn more, contact the award-winning team today!
Altenar’s Offering | Sports Betting Solutions Designed with Entertainment in Mind
Delivering top-tier content, low latency, official data feeds, and advanced technology is just the beginning when operators partner with Altenar and its sportsbook solution.
Below is a quick overview of what Altenar provides to its partnered operators.
- 24/7 trading and risk management
- Player profiling capabilities
- ISO 27001 UKAS-certified
- Robust and reliable technology
- Agile development and deployment processes
- Flexible hosting to meet regulatory requirements and high-traffic events
- Low-latency, seamless user experiences enabled by intelligent internal caching and geographically distributed data
- Extensive customization across multiple channels via API-based services
- High availability and scalable infrastructure across the full stack
- Early payout functionality
- Revamped cashout features
- Player props (NFL, NBA, NHL, MLB & more)
- Integrated bonus engine
- 0% margin options
- Bore Draw refund feature
- Player specials
- Premium cricket coverage
- Bet builder functionality
- Comprehensive Esports offering
Altenar’s sportsbook solution is available on the following devices:
- Mobile
- Desktop
- Tablet
- Terminals
You can learn more about these features by requesting a demo from Altenar, a leading sportsbook software provider.
United Kingdom | Entering a Highly Competitive Market
With a deep-rooted culture of sports and wagering, the UK is a promising home for your new iGaming business. From a strong base of online and mobile bettors to the continued presence of brick-and-mortar betting shops, the market offers access to a diverse and active player pool.
Altenar has extensive operational experience in the UK sports betting sector, having delivered sportsbook solutions to numerous operators in the region. The company has also participated in key industry events such as ICE London, further reinforcing its expertise in this market.
With deep industry knowledge and extensive experience driving its technology solutions, Altenar is a proven partner in helping you achieve success.
With that in mind, let’s explore some of the regulatory requirements for entering the UK’s sports betting market.
As an ISO 27001–certified sportsbook solutions provider, Altenar understands the critical importance of regulation in the gaming industry. Regulatory compliance not only builds trust, but also enhances the overall entertainment value of the sports betting and iGaming experience.
So, what does an iGaming business need in order to operate—and thrive—in the UK betting market?
Legislation passed in April 2017—specifically, the Gambling (Operating Licence and Single-Machine Permit Fees) Regulations 2017 (SI No. 303, 2017)—introduced B2B-specific “host” subcategories:
- Casinos (Game Host)
- Bingo (Game Host)
- General Betting (Host) – Real Events
- General Betting (Host) – Virtual Events
However, these licenses are subject to several requirements, including:
- The company must hold a gambling software operating license; and
- The company must not contract directly with players
The UK’s regulatory authority, the UK Gambling Commission (UKGC), permits the following types of games of chance:
- Betting (including live, in-play, fixed-odds, pari-mutuel, betting exchanges, and intermediaries)
- Bingo
- Casino games
- Fantasy sports
- Gaming machines
- Gambling software
- Lotteries
- Poker
Additionally, for sports betting specifically, the UKGC requires several licenses, some of which include:
- Non-remote General Betting Standard Operating License
- Non-remote General Betting Limited Operating License
- Remote General Betting Standard Real Events License
- Remote General Betting Standard Virtual Events License
- Remote Betting Host Real Events License
- Remote Betting Host Virtual Events License
- Remote General Betting Limited License
In addition, operators are required to take proactive steps to detect and report any signs of match-fixing. The Sports Betting Intelligence Unit (SBIU), a division within the UK Gambling Commission, monitors and investigates suspicious activity. As an IBIA member, Altenar plays an active role in promoting integrity and keeping betting activities fair and transparent for everyone.
Malta | Thriving in an iGaming Haven
As the location of Altenar’s global headquarters, Malta stands as a central hub for sports betting and the broader iGaming industry. Recognized as one of the world’s leading destinations for iGaming success, the country offers a business-friendly environment and actively welcomes innovation. For this reason, many operators and software providers are drawn to the island as a strategic base for growth.
Below is a list of key regulatory considerations for those looking to enter Malta’s iGaming sector.
The MGA (Malta Gaming Authority) permits the following types of games of chance:
- Online betting
- Bingo
- Casino games
- Lotteries
- Fantasy sports
- Poker
- Social gaming
Types of Licenses
As a sportsbook software provider, Altenar brings extensive experience in meeting regulatory standards and is committed to helping others navigate compliance successfully. Having established itself in Malta, Altenar understands the intricacies of the local iGaming environment. The MGA may issue the following types of licenses:
A Gaming Services License – a business-to-consumer (B2C) license that authorizes the offering or operation of gaming services. A B2C license may cover one or more of the following game types:
- Type 1 Gaming Services – casino-style games.
- Type 2 Gaming Services – games of chance played against the house, where the outcome is determined by the result of an event or competition.
- Type 3 Gaming Services – games of chance not played against the house, such as poker, bingo, betting exchanges, and other commission-based games.
- Type 4 Gaming Services – controlled skill games.
- A Critical Gaming Supply License – a business-to-business (B2B) license for providing or managing a critical component that determines game outcomes and/or handles essential regulatory data processing and management.
- A Corporate Group License – B2B or B2C licenses that may be issued to a corporate group consisting of multiple entities within its organizational structure.
Duration of Licenses
A standard license term—whether newly issued or renewed—is ten years, while a recognition notice is valid for one year. A recognition notice is issued by the MGA to acknowledge that a gaming license granted by another EU or EEA member state, or a jurisdiction deemed by the MGA to provide equivalent regulatory safeguards, holds the same legal effect as a Maltese license for offering gaming services or supplies in or from Malta.
Launch your sports betting business with success in mind and contact Altenar today to leverage its award-winning sportsbook solution.
