As the summer of 2022 heats up, the world continues to witness remarkable growth and high demand in the sports betting industry. Many operators are looking to launch sportsbook offerings or expand their existing casino platforms—and are eyeing markets that offer more potential as sports betting gains momentum in the iGaming industry.
Altenar, a sportsbook software provider, understands the dynamics of a rapidly growing market—from local to global. That’s why Altenar is uniquely positioned to help operators worldwide meet their goals and provides valuable market insights to support informed decision-making.
According to a 2022 article published by Business Wire, the sports betting market was projected to grow at a compound annual growth rate (CAGR) of 10.23% between 2022 and 2027.
This level of growth is driven by tier-one providers such as Altenar, along with major operators like Bet365, William Hill, Paddy Power, and others.
Let’s explore how market trends contribute to increased revenue, stronger player retention, and higher acquisition rates…
Largest Emerging Market & Dominant Players
The sports betting market includes a wide variety of sports content, events, and competitions—from regional games to global phenomena like football.
According to the same Business Wire article, Europe is the largest emerging market in the industry, with powerhouse countries like Italy, France, Spain, the UK, and Germany leading the way. These markets generate consistent, sustainable revenue—making them attractive destinations for new entrants. To tap into this potential, contact Altenar, a sportsbook software provider, today.
Thanks to a vast array of content, many operators see the European market as a cornerstone of the sports betting landscape—and Altenar is well-equipped to navigate its many regulatory and operational nuances.
Altenar is among the most preferred providers in this region, offering solutions that comply with local laws and meet the needs of diverse operators.
You can join the ranks of leading operators by leveraging Altenar’s advanced sportsbook technology and customized services, crafted to support your vision and satisfy your player base.
Visit Altenar’s website or contact the team today to learn more about how to position yourself within a thriving market and achieve long-term success.
