Many sportsbooks follow a standardized layout, and if you’ve used multiple betting sites, they often share a similar structure.
However, Altenar’s design team understands the global sports betting landscape and the importance of customizing products for specific regions. That’s why we tailor our layouts, design, and functionality to suit the needs of bettors in different parts of the world.
These regionally optimized layouts still include a wide range of customization options, but we aim to give our clients an advantage through our global expertise.
In this article, we take an in-depth look at the typical layout offered through our sportsbook for North America.
North American Layout – Overview
U.S. and Canadian bettors put a lot of emphasis on their favorite sports—football, basketball, baseball, and hockey. With such strong interest in these key sports, players prefer sportsbooks with a cleaner, more minimalist design tailored to those interests.
Prop betting widgets, parlays, and cash-out options are featured prominently, reflecting the North American audience’s demand for flexible betting choices.
Key Features of the North American Layout
This layout prioritizes intuitive design that resonates with North American users. The interface uses the well-known “Away @ Home” format for team matchups—exactly how users in the U.S. and Canada expect to view games.
User-Friendly Interface
Events are displayed in the classic “Away @ Home” format, offering a familiar and streamlined view of matchups.
Sports Categories
A North American–focused sports menu highlights the top leagues—NFL, NBA, MLB, and NHL—with fast navigation to trending matchups and popular sports.
American Odds Format
American odds are set by default, offering familiarity and clarity for local bettors.
Parlays and Teasers
Parlays and teasers are especially popular among North American players. Altenar’s platform enables these features to improve user satisfaction and boost engagement.
Prioritizing U.S. Sports in the Interface
To align with user preferences, the platform features American sports first in the Sports Menu, Top Sports Bar, Top Leagues, and more. This streamlines access to NFL, NBA, and MLB content for a more engaging experience.
Comprehensive Betslip Options
The full-coverage betslip allows players to select from single bets, parlays, trixies, patents, and more—all within one organized interface.
Live Betting
Sports are a huge part of North American culture, with over 70% of Americans regularly watching live events. Real-time betting capabilities make it easy to keep up with live action, track odds, and place bets quickly—all while boosting retention and engagement.
Customizing your sportsbook to match North American user behavior is essential for success in this dynamic and growing market. Get in touch to learn more about how Altenar’s sportsbook can support your brand’s North American ambitions.
