Sports betting in Europe is a major industry, and many of the world’s most recognized brands are based there.
The continent consists of numerous countries—each with unique regulations and characteristics—making the competition for market share intense.
Ensuring your sportsbook is tailored to the specific market where you operate is crucial. Here, we highlight some of the key features of Altenar’s European sportsbook layout.
European Layout – Overview
Europe is a blend of diverse cultures, which is reflected in the variety of sports popular across the region.
While soccer is the dominant sport almost everywhere, sportsbooks must also address local preferences such as horse racing in the UK, ice hockey in Scandinavia, and basketball in Central and Eastern Europe.
Customization is key, and Altenar’s sportsbook design provides the flexibility needed to stand out while maintaining core features that bettors expect.
Key Features of the European Layout
Altenar’s award-winning sportsbook offers a variety of design elements that can be tailored to local preferences, regulatory frameworks, and popular regional sports.
Streamlined Layout
European-facing sites use well-organized, streamlined layouts with intuitive navigation to handle high betting volumes across a wide array of sports.
Widgets and Tailored Customization for Regional Preferences
Altenar’s widget-based design enables operators to easily tailor the user interface for their target market. Features such as cash-out options, in-play statistics, and streaming widgets are especially popular in the UK and Germany, particularly for soccer and horse racing. In Scandinavian regions, users favor data-rich widgets and live betting tools, especially for hockey and winter sports.
These customization options allow brands to adjust the sports menu, top leagues, highlights, and featured events to match regional interests. Soccer remains the most followed sport in countries like England, Germany, Spain, France, and Italy, while basketball enjoys a strong following in nations like Lithuania and Latvia.
Operators can also spotlight popular bets and display boosted odds—either for specific selections or at the ticket level—enhancing engagement and relevance for local users. This high level of personalization ensures an optimized experience that meets market-specific demands and promotes customer loyalty.
Responsive Design
A mobile-responsive interface is essential across all markets but particularly critical in Europe, where mobile betting dominates. With more than half of all online wagers placed via mobile devices, sportsbook platforms must be optimized for mobile use.
Altenar brings the experience and technical knowledge to help tailor your sportsbook for success—regardless of your target European market. Get in touch with our team to learn more.
