Altenar’s sportsbook clients can now capitalize on one of the fastest-growing forms of betting thanks to a much-improved esports vertical.
Betting on esports is becoming increasingly popular, and being able to offer markets to your player base is now considered an essential part of a premium sportsbook.
In this article, we take a detailed look at what Altenar’s sportsbook offers and the benefits it provides to operators.
How the Esports Vertical Works
Altenar has partnered with leading esports data provider DATA.BET to ensure its offering is powered by only official data.
Doing so ensures Altenar’s sportsbook can legally use logos and pictures from events and deliver an optimized experience for bettors.
As part of the integration, Altenar receives odds and live score feeds from fast raw sources, which are managed by an in-house trading team.
Once players choose ‘esports’ from the list of verticals, they are taken to a standalone esports lobby containing all the information a fan could want when placing a bet.
In-page navigation and a custom streaming player are part of the esports product, while future upgrades will include scoreboards and a live map tracker to make following the action even easier.
Problems the Esports Vertical Solves
The rise in popularity of esports has presented sportsbook operators with the challenge of appealing to the next generation of players.
Viewing figures for many traditional sports are slowly declining, which can reduce live betting, as many younger players prefer the excitement of esports tournament livestreams.
The growing popularity of such events has left bookmakers searching for ways to provide betting markets and tap into new opportunities in this space.
As with any sport, having fast and accurate data is vital for product delivery, and Altenar’s partnership with DATA.BET ensures minimal delays, real-time odds, and a superior user experience.
Benefits of the Esports Vertical for Users
Altenar already offered esports betting through its sportsbook, but the recent upgrade significantly improves market uptime, betting options, and event coverage.
Providing players with a dedicated lobby can be a key differentiator for sportsbooks and may increase betting volume while acting as a landing page for targeted campaigns that boost conversion rates.
Comparison with Competitive Solutions
Altenar believes it now provides its sportsbook clients with the world’s best esports betting product.
Alongside a reliable, precise betting line with the broadest content coverage, Altenar now offers flexible widgets for top esports titles, ensuring a seamless user experience and boosting player engagement.
Odds are available on a wide range of games, including League of Legends, Dota 2, Valorant, and many others.
With over 30 disciplines and 2,000 markets, Altenar’s extensive coverage makes its offering a true differentiator in the esports space.
Conclusion
This initiative ensures that Altenar’s sportsbook clients can deliver an esports vertical that sets a new standard in this vital and growing market.
As the average age and disposable income of esports fans continue to rise, so does demand for betting markets and higher bet sizes.
With the first edition of the esports Olympics scheduled for Saudi Arabia in 2025, the growth of esports betting is set to continue—making a reliable esports product a key part of any modern sportsbook.
