The online sports betting industry has experienced massive growth in recent years. Following the global pandemic, the demand for online gambling services surged dramatically. Numerous new betting platforms emerged, each hoping to capture a share of this expanding market and meet skyrocketing demand.
- The State of the Online Gambling Industry
- How to Create the Best Sports Betting Platform for Your Players
- The Only Way to Stand Out from the Competition
- You Can’t Succeed on Your Own
- Altenar — The Partner You’ve Been Looking For
However, just because everyone wants a slice of the iGaming pie doesn’t mean it’s easy to succeed. That’s why many iGaming businesses struggle to deliver the essential features, benefits, and secure environments that players expect for a seamless sports betting experience.
There are several key reasons why so many iGaming startups fall short—and, more importantly, how you can avoid those pitfalls when building your own high-performing sportsbook platform.
The State of the Online Gambling Industry
As mentioned earlier, the online gambling industry has seen exponential growth in recent years. One undeniable catalyst was the global COVID-19 pandemic, which forced millions indoors. During lockdowns, consumers increasingly turned to digital entertainment, including online betting platforms, driving a significant spike in traffic and revenue across the industry.
Coupled with the surging popularity of online sports betting, it's no surprise that platforms in this space have seen a major influx of new users—making it one of today’s most dynamic online industries. But the impact of the global pandemic isn’t the only driver pushing online gambling to record highs.
Each year, we become increasingly reliant on technology. Tasks that once required manual input are now automated, thanks to continuous technological advancements that simplify our lives—and influence other industries as well.
One of those industries is online gambling. As technology evolves, sportsbook platforms are able to integrate more advanced features that enhance user experience. For players, this makes betting more engaging, convenient, and immersive. Time spent on their favorite platform flies by—and that’s why operators need to understand:
- What bettors really want;
- How to stand out in a highly competitive market;
- How to choose the ideal sportsbook software provider.
How to Create the Best Sports Betting Platform for Your Players?
Many iGaming businesses entering the online gambling space believe they can immediately make an impact by offering players everything needed for a premium betting experience. However, that’s rarely the case—and for good reason.
- They don’t truly understand what players want.
The reality is that most new sportsbook platforms are built around assumptions—businesses often create products based on their own vision of what players want, rather than insights based on actual user behavior. As a result, the final product may miss the mark entirely.
Before you even begin building your iGaming sportsbook, it’s crucial to deeply understand your target audience—their habits, preferences, and expectations. Only then can you create a product that truly resonates with your users.
- They don’t have a clear message to convey
One of the most important elements for your iGaming business to stand out is having a clear, consistent message. Some companies communicate this through language; others do it through action. In the world of online gambling, your message is often reflected directly in your sportsbook software. That’s why it’s critical to build your platform intentionally—step by step—ensuring that your brand identity aligns with your players’ values and expectations.
- Their sportsbook software just doesn’t measure up
One of the biggest pitfalls for new iGaming operators is subpar sports betting software. As mentioned earlier, the online gambling industry is evolving rapidly—and so is the technology that supports it. If your software can’t meet today’s standards, players will simply look elsewhere. To offer a superior betting experience, you need a high-quality, reliable, and user-friendly sportsbook platform. But how do you achieve that?
The Only Way to Stand Out from the Competition
To differentiate yourself in this competitive landscape, you must avoid the mistakes so many newcomers make. But that’s easier said than done—especially if you lack years of experience in the iGaming industry.
Fortunately, there’s a way around that. You can bypass the steep learning curve by partnering with a top-tier sportsbook software provider. This approach gives you immediate access to the tools, features, and industry knowledge you need to compete from day one. And we’ll explain exactly how in the next section.
You Can’t Succeed on Your Own
If you want to truly stand out from other iGaming businesses and deliver a first-class betting experience to your players, partnering with an experienced sportsbook software provider is essential. These developers can help bring your vision to life and build a sportsbook that aligns with your long-term goals.
The teams behind these solutions are highly skilled and bring the kind of industry-specific experience that many new operators may lack. By collaborating closely with the right provider, you can create a seamless, reliable, and enjoyable sports betting environment that keeps players engaged.
However, before entering a partnership with any custom sportsbook solutions provider, you should make sure:
- Their services are within your budget;
- The provider simplifies the development process and helps you go to market faster;
- They support your brand identity, goals, and long-term vision.
Altenar — The Solution You’ve Been Looking For
That being said, Altenar is one of those sportsbook software providers that checks every box for a new iGaming business. With Altenar, you can offer your players the safe, reliable, and fully optimized betting environment they expect from a top-tier platform.
What sets this developer apart is how seamlessly it guides you through the process. Altenar builds everything from the ground up—including full White Label solutions—so you're equipped with a practical, feature-rich platform tailored to your needs. A wide range of popular payment methods is also integrated for your convenience.
Your main focus? Sit back and prepare to make strategic decisions about your brand identity and how you want to position your business in the market. Every component of your platform is customizable, and Altenar’s team works closely with you to ensure every detail reflects your vision.
