24/7 Racing Portfolio First to Go Live Under New Agreement
SIS (Sports Information Services), the leading multi-content supplier of 24/7 live betting services, has agreed to integrate its full range of products onto the platform of leading sportsbook provider Altenar.
The deal will see 24/7 Live Racing Content from SIS, comprising over 76,000 events annually, become the first product set to be made available to Altenar’s wide network of operators.
SIS Competitive Gaming, featuring 24/7 esoccer, ebasketball, and CS:GO events—all produced in-house to the highest level of integrity—will follow. The integration of the supplier’s live numbers content, which includes more than 200,000 yearly betting events such as the world-famous 49’s Original Live Draw, is also set to go live.
SIS’ 24/7 Live Racing Content, delivering over 76,000 live racing events each year from around the globe, is offered as an end-to-end solution. It includes live streamed visuals, data, on-screen graphics with betting triggers, and an extensive range of markets and pricing to deliver seamless betting experiences.
This agreement represents the latest major step in SIS’ stated ambition to further develop relationships with top platforms, as the supplier aims to broaden its footprint across regulated markets worldwide.
Altenar is making significant progress in the sports betting space within regulated markets across the world, so this deal helps to expand our geographic reach.
“We’re confident that our comprehensive and premium Live Racing Content, delivered from tracks around the world, will resonate with Altenar’s partners. We look forward to the rollout of our Competitive Gaming offering and our highly popular numbers range.”
Andy Kelly, Head of Commercial Partnerships at SIS
We’re always seeking content that expands the range of options we can provide to our partners, and SIS fits the bill with its premium suite of racing, esports, and numbers content.
“Frequent short-form betting opportunities around the clock can only benefit our operator clients, and we’re excited to integrate the complete SIS product lineup in the coming months.”
Antonis Karakousis, Director of Operations at Altenar
About Altenar
Altenar provides a comprehensive, fully managed sportsbook solution to many of the world’s leading brands. Its award-winning sportsbook platform delivers stability, security, and extensive configurability to ensure a best-in-class sports betting experience.
Built on years of experience, Altenar’s sportsbook platform offers a broad range of frontend features and back-office capabilities, enabling operators to boost both player acquisition and retention. The offering combines an extensive sports catalog, deep expertise in trading and risk, and a personalized UI—empowering operators to stand out in the market.
For more information, contact us.
