As excitement builds around ICE and the iGaming industry comes roaring back to life, it’s no surprise that experts, professionals, and the very foundation of the gambling world have gathered at the London ExCeL-hosted event: ICE.
Over the three-day event, clients, providers, and media come together to form invaluable connections — partnerships and relationships that are built to last and thrive in the ever-evolving iGaming landscape.
It’s on this note that countless attendees are drawn to the unmistakable blue of Altenar — a sportsbook software provider where innovation, forward-thinking, and state-of-the-art technology converge. This year, ICE veterans return with a suite of new and enhanced products, just in time for the sports betting renaissance and the convergence of global expertise.
ICE presents the perfect stage to showcase new offerings and exciting updates — adding an extra layer of momentum to what is already a milestone event for the industry.
Altenar’s recently released product roadmap outlines a series of upcoming launches, including: Bet Builder NBA, Player Specials, Premium Cricket, Widgets, Early Payouts, Esports, and a list of high-performance territories where Altenar stands out.
You can find Altenar and its team of professionals at booth S3-340, where you’ll have the opportunity to speak with Altenar’s friendly experts and discover why it’s the sportsbook software provider for you.
This is your quick-glance preview of what’s ahead from the sports betting and iGaming experts behind Altenar — and how their solutions can elevate your business moving forward.
Sports Betting Software: A State-of-the-Art Technology
Altenar’s Bet Builder now supports both football and basketball, with access to major leagues such as the NBA — a recently achieved milestone for Altenar’s development team. Bet Builder advancements within Altenar’s software allow operators to enhance entire markets rather than just individual events. With growing potential for multi-game support, Altenar offers a unique and sophisticated bet building solution that isn’t available from every sportsbook provider — once again putting Altenar ahead of the curve.
Additionally, Widgets have become one of the fastest-growing innovations in sports betting. With Altenar’s flexible technology, operators can access and customize Altenar’s content to meet their specific needs — whether embedded as a banner or integrated into a third-party site.
As the face of sports betting continues to evolve, Altenar recognizes the growing interest in Esports — a trend accelerated by the pandemic. In response, Altenar has partnered with Oddin to deliver top-tier Esports content. Your customers will gain access to some of the most in-demand, high-performance Esports offerings available on the market today.
Altenar’s adoption of Early Payouts is a mutually beneficial feature for both operators and bettors. It enables players to receive their winnings early if their selected outcome is met — while protecting them from losing their stake if the result changes later in the game. For operators, Early Payouts help close betting events earlier, effectively reducing exposure and potential losses.
Starting in 2022, Altenar will offer its clients and their customers access to Premium Cricket — featuring 150+ in-play and pre-match markets, 1,805+ live events, 1,800 simulated reality matches, and 2,300 pre-match events annually. Premium Cricket is designed to deliver fastest-to-market results, original market types, and rapid bet settlement.
But Altenar’s 2022 roadmap doesn’t end there. The team behind the iconic blue of this sportsbook software provider is also introducing unique Player Specials — where bettors don’t need to predict every outcome correctly to win. For example, if a player bets on five outcomes, they can still win even if two of them lose. This is a bespoke feature from Altenar, and bettors can also void their bets in the case of a 0-0 outcome.
If you’re looking to access Altenar’s newest product releases — along with multiple data providers, advanced risk management systems, top-tier customer support, and continuously evolving technology — visit their website today to request a demo or speak with a member of the team. Or meet the brilliant minds behind Altenar in person at the ICE expo this week at booth S3-340.
Altenar is where stability meets flexibility — serving a diverse range of regions including Latin America, Europe, the U.K., Canada, and the MEA.
