Peru is one of the largest gambling markets in South America, making it a key area for expansion and opportunity. Gambling—both in-person and online—has become deeply integrated into everyday life across the country.
Altenar, the sportsbook software provider, recently compiled a series of market reports and insights available upon request through its website. Among these findings, Peru stood out as one of the most promising open markets for iGaming growth.
With years of experience operating across global markets, Altenar is uniquely positioned to assess Peru’s iGaming landscape—one that has quickly evolved from traditional in-person gaming to digital platforms in just a few short years.
Enabling broader access to gaming technology is one of Altenar’s key strengths, and the company has proven its ability to meet the demands of Peru’s betting audience. For decades, bettors in the region have favored games like horse racing, making it a culturally embedded form of entertainment.
Peru has a long-standing affinity for horse racing—one of the oldest gaming traditions in the country. The Hipódromo de Monterrico opened in Lima in 1960 with an all-weather track, ensuring races and betting could continue uninterrupted during unfavorable conditions.
However, soccer (football) holds the top spot as the most popular sport in Peru, with volleyball coming in a close third.
Among these insights, Altenar identified that the country’s compound annual growth rate (CAGR) is trending upward. Estimated gambling revenue was approximately $1 billion USD in 2016—and that figure is believed to have grown significantly in recent years.
So, what more can be said about Peru’s expanding iGaming market—and what opportunities could it unlock for your operation?
Peru, Altenar, and You: The Sportsbook Software Trio
With Altenar’s well-established presence in the Latin American market, the sportsbook software provider understands the distinct nature of this region—and more importantly, the unique characteristics of the Peruvian market.
According to Altenar’s market research, Peru presents compelling opportunities for expansion due to its progressive stance on gambling and the continued rise of online betting activity.
The graph below illustrates the strong growth potential of this market—and for those already operating within it. As the saying goes, “Mighty oaks from little acorns grow,” a sentiment reflected in Altenar’s Latin American market report from which this data was sourced.
Given the accelerating expansion and untapped opportunities, many operators are now turning their focus to Peru as a prime region for growth. Altenar is ready to help you build and scale successfully within this thriving market.
Backed by a team of passionate professionals, Altenar will support you through every step of the process. Contact them today and discover why with Altenar, stability meets flexibility.
