Understanding the vast landscape of the online and offline betting industry can often seem like a daunting task. However, with Altenar, a sportsbook solutions provider, you can explore the pros and cons of both online and offline betting businesses—and how to optimize one or both!
With Altenar’s wide range of features, technologies, and device compatibility, you’ll be equipped to find success in retail-heavy markets or online-focused betting environments—ensuring that you deliver must-have sports content to your growing community of bettors and players.
This article outlines the pros and cons of online and offline betting and explains how to ensure your sportsbook offering starts on the right foot.
The Pros of Online Betting | Altenar & You
Convenience & Accessibility
Online betting gives your players the ultimate convenience. In a world where food is delivered to your doorstep and rides arrive with a single tap, today’s players expect seamless access to one of their favorite pastimes.
With Altenar’s sportsbook solutions and services, your players can access your online content on the go with Altenar’s mobile app (available on iOS and Android)—all while enjoying state-of-the-art technology, top-tier sports content, and essential features.
Not only that, but Altenar’s sportsbook solution is accessible via desktop, terminal, and tablets.
Bonuses & Promotions
Altenar’s bonus tool attracts more players to your sportsbook offering—and, in turn, your iGaming business. These bonuses, promotions, and tools can be a major advantage for online betting, allowing you to offer a wide range of incentives to your players as preferences and trends evolve over time.
With Altenar’s bonus tool, you can boost player satisfaction and, as a result, improve player retention rates.
Here’s what you can expect from the bonus tool:
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Cashback on user demand (accessed through the bet slip)
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Bet on pre-live events and receive a risk-free bet once the event goes live.
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Ability to void bets (e.g., 0-0)
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Early payout
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Accumulator insurance
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Custom campaigns for VIPs
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Extensive rollover settings
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Bonuses for specific client groups
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24/7 coverage
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Increase profitability
On top of this, Altenar’s operators benefit from 0% margin, bore draw, bet builder, and cashout—along with a host of cutting-edge technologies and betting services.
Live Betting & Streaming
Live sports betting and streaming bring an excitement few other verticals can match today. With broader adoption of online betting, many players enjoy access to live betting and streaming, allowing them to fully immerse themselves in the betting experience and make up for what may be lost in offline betting.
Altenar, a sportsbook software provider, understands the inherent entertainment value of live betting and streaming, and how incorporating live betting can enhance your current iGaming operations. Below is a list of benefits of offering live betting and streaming.
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Your players have better access to data (see Altenar’s articles on the benefits of well-informed bettors and how they help improve player retention rates).
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Increased entertainment value is attracting new and next-gen players to the betting landscape.
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Live betting can promote social interaction for bettors, boosting the "fun factor" for both men and women.
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Even if your players can’t watch the game, they can still participate in their favorite sports through your sportsbook.
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Live betting is more approachable and doesn’t require as much bettor knowledge as other verticals.
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Advanced technology with minimal latency and reduced—or even unnoticeable—downtime ensures a seamless experience.
The Pros of Offline Betting | Offering Retail Can Boost Your iGaming Success
Immediate Payouts & Cash Transactions
Offline betting offers strong potential for many bettors across the globe, and one of the key advantages for many players is the ability to receive immediate payouts and place bets using cash transactions.
This remains a practical and preferred betting method, especially in regions where internet access is limited. You can learn how Altenar can support your offline operations by contacting the award-winning team today.
Social Interaction & Tangible Experience
Many bettors and players enjoy the social interaction that sporting events bring and view betting as an extension of that shared experience. With this in mind, offline betting delivers that interaction in abundance and is often the driving force behind players seeking in-person betting options.
Contact Altenar today to learn how you can offer both online and retail betting to your customers and target markets.
The Cons of Online Betting | Mitigating Risks
Security Risks
While online betting carries certain risks, with security being one of the top concerns, Altenar has implemented comprehensive measures to ensure the protection of its clients, their data, and their operations—going beyond basic safeguards by embedding security frameworks and a proactive culture into its technologies and internal processes.
Altenar is a sportsbook software provider that leverages Google Cloud Platform (GCP) to support global and regional operators with best-in-class security practices and cutting-edge technology.
Below is a brief overview of how GCP benefits Altenar’s sports betting operators…
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Encryption: GCP provides encryption for data both at rest and in transit.
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Identity and Access Management (IAM).
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Network Security: GCP includes a variety of network security tools such as firewall rules, virtual private cloud (VPC), and network segmentation.
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Vulnerability Scanning and Threat Detection.
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Compliance and Certifications: Supports a wide range of industry standards and regulations, including HIPAA, ISO, and SOC.
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Data Loss Prevention.
Learn more about Altenar, its sportsbook solutions, technology, and security infrastructure by contacting the team today!
Addiction and Impulsive Behavior
The concern and discussion of addiction and compulsive behavior around betting and iGaming have circled the industry since its inception. With this in mind, sportsbook solutions providers like Altenar have taken steps to help reduce such behaviors and mitigate problematic betting activity.
This includes implementing responsible gaming tools into your sportsbook, such as setting time and spending limits.
Altenar became a member of the IBIA (The International Betting Integrity Association), which “is the leading global voice on integrity for the licensed betting industry.” Its “Monitoring & Alert Platform is a highly effective anti-corruption tool designed to detect and report suspicious betting activity using detailed consumer data.”
As a sports betting software provider, Altenar understands the value of protecting players and operators—ultimately upholding the integrity of the industry where betting as a game of chance remains respected and preserved.
As seasoned thought leaders in the betting space, from global partnerships to maintaining international regulatory standards, Altenar supports the three core principles of the IBIA and believes they provide essential, collective contributions toward reducing corruption across global betting landscapes.
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Research & Education
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Advocating for informed policies
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Safeguarding betting integrity
You can discover more about keeping your players safe and your operations compliant by contacting Altenar today!
Regulatory and Legal Challenges
Adhering to multiple sets of regulations helps ensure that customers are protected, providing a greater level of safety and security for players. By complying with various regulatory frameworks and laws, sports betting operators can significantly reduce their risk of facing fines or penalties due to non-compliance.
Knowing you can rely on a sportsbook software provider, like Altenar, that has extensive experience in Latin America, Europe, the U.K., and Canada can ensure that you have compliant systems in place that are consistently monitored and tested—while expanding your customer base and increasing revenue potential. Additionally, companies that operate across different countries in compliance with each jurisdiction’s regulations often benefit from a stronger brand reputation.
Summary of benefits:
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Reduction in crime or exploitative behaviors
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More cost-efficient
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Promotes an anti-corruption culture
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Increased demand for services (a strong compliance culture and framework is highly desirable)
Technical Issues & Connectivity
Ensuring that your sportsbook operations have tier-one content is essential in today’s ever-expanding and demanding betting industry. With Altenar, a sportsbook solutions provider, you and your players will have access to a host of live and low-latency data that can significantly boost player retention and build trust among both new and seasoned bettors.
Having direct agreements with companies like Betradar, Bet Genius, Stats Perform, and IMG Arena, Altenar offers official content and data from globally recognized leagues and events like the NBA, NFL, MLB, UEFA Leagues, and more, including Horse Racing and Tennis.
As Altenar offers quick-to-market data, multiple official feeds, and exclusive access, operators and their players benefit from top-tier technology, content, and data. With no reliance on single feeds and the ability to deliver accurate, near real-time data, this sportsbook solutions provider has become a go-to choice for global sports betting operators.
The Cons of Offline Betting | Moving Online
While many operators can offer a wide range of products and services through offline betting, it doesn’t compare to online betting in terms of content, promotions, accessibility, and more.
Due to limited access and fewer options, many players and bettors have migrated to online betting wherever it’s available. Below is an overview of the common disadvantages associated with offline betting now that online wagering is dominating the industry.
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Inconvenience
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Reduced Privacy
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Limited Access & Options
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Slower Payouts and Transactions
Want to learn more about entering the sports betting industry and launching your business? Contact Altenar today to start with your best foot forward!
