Lottoland has signed a new agreement with Altenar that will see it provide a fully managed sports betting platform for the online lotto provider.
The deal marks Lottoland’s first sportsbook launch. It debuted in select markets in 2019, with plans for global expansion throughout 2020.
“We are very happy to be working with Lottoland on their first sportsbook,” said Altenar Commercial Director Domenico Mazzola. “The whole team is very proud that the product is now live.”
“We look forward to a long-term partnership and will do our best to ensure our sports betting solution delivers the technological edge and flexibility Lottoland needs.” Mazzola emphasized that Lottoland selected Altenar for its “flexible approach and customization of the software,” which has been tailor-made to fit the needs of the online lotto provider.
Nigel Birrell, CEO of Lottoland, said: “We are thrilled to be incorporating a sportsbook platform into our product offering for Lottoland players. Our customers are at the heart of what we do, and for that reason, we’re pleased to be providing a one-stop shop for lottery betting, gaming, and sports. Having Altenar at the helm of development allows us to focus on customer experience, with competitive pricing, ease of use, market variety, and frictionless user journeys all incorporated into the design. We are very excited to see the finished product live on our site.”
