Localised solution the key in Mexican market

Localised solution the key in Mexican market

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Altenar’s continually evolving sportsbook features make it a great fit for the Mexican betting market, and Sales Manager Diego Salas will attend the IV International Gaming Convention in Mexico City on March 12–14 to showcase why.


Soccer remains the top sport in Mexico, while American sports have become increasingly popular. Altenar’s variety of promotional tools makes the award-winning sportsbook an excellent choice for operators aiming to attract and retain players in the region.


One of the latest upgrades to Altenar’s sportsbook is the Bet Mentor tool—a widget that provides players with a variety of suggested bets based on their selected stake and desired winnings.


Players can choose small stakes for big potential wins or take a more cautious approach; either way, the Bet Mentor tool presents a range of bet suggestions to choose from.


Early payouts are available for numerous sports and competitions popular in Mexico, including soccer, NFL, baseball, and basketball. Bore draw, bet boosts, enhanced odds, cashouts, and accumulator bonuses are also included among Altenar’s promotional features to enrich the user experience.


Altenar’s intuitive bet builder empowers players to customize bets and combine picks from a single game or multiple events, leagues, and sports. Player specials allow for bets on individual performances instead of just match outcomes.


Promotions can target broad audiences or be customized for specific player groups, while flexible limit settings and API-triggered bonuses offer operators powerful tools to differentiate in a crowded market.


Diego brings significant experience in the LatAm markets and will share his industry insights on day three of the event during a panel on the future of Mexico’s iGaming industry.


The IV International Gaming Convention is a great opportunity to gain deeper insight into one of the most important markets, meet new operators to discuss our solutions and expertise, and reconnect with our current partners.




Diego Salas, Sales Manager at Altenar


We strive to understand our customers and the markets they operate in, working closely to deliver localized solutions tailored to each environment. In Mexico, players love soccer—but also American sports—and we can deliver a sportsbook experience that reflects that American perspective.


Altenar’s turnkey sportsbook is available to both online and retail operators, supported by an in-house player account management platform offering an extensive range of customizable features.


The content management system features a widget-based interface, giving clients full control over their site’s design with multi-language support. Its drag-and-drop editor simplifies updates to menus, promotions, blogs, and banners.


Each client receives a dedicated account manager and a full suite of sportsbook and player management tools. The service is reinforced by 24/7 customer support covering both trading and risk management, with a single point of contact.




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