Insights From A Sportsbook Software Provider: The UK Sports Betting Industry

Insights From A Sportsbook Software Provider: The UK Sports Betting Industry

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Many people know the name Altenar, a sportsbook software provider, for its global presence, forward-thinking technologies, and team of industry experts. So it’s no surprise that Altenar has compiled a series of detailed sports betting market reports to help you evaluate which regions and countries are best aligned with your operational goals.


You can visit Altenar’s website today to request the full UK sports betting industry report—alongside several others. There, you can also request a demo of one of the most talked-about sportsbook platforms in the industry or have an insightful conversation with a member of Altenar’s expert team.


Altenar’s data and insights have revealed several compelling trends. One of the most notable is the revenue contribution of sports betting to the UK gambling market when compared to other verticals like casino and bingo.


At Altenar, we understand the importance of building a sportsbook platform that resonates with a large, active player base. The data in the graph below reflects just how influential Altenar’s technology has been in shaping the UK market.


The graph shows that sports betting accounts for the largest share of revenue in the UK online gambling sector—growing from $2.24 billion USD in 2016 to $4.41 billion USD in 2022, with projections indicating a rise to $8.05 billion USD by 2027.


Altenar’s sportsbook software continues to adapt and innovate, playing a pivotal role in this market evolution. The platform is backed by ISO/IEC 27001 certification—one of the world’s most recognized standards in information security—further establishing Altenar as a trusted partner for operators.


Certification, regulatory alignment, strategic innovation, and a strong focus on operator success are the key elements behind Altenar’s sustained growth and influence within the UK sports betting landscape.


Altenar’s partners benefit from a network of multiple data providers, a customizable front-end layer, a manual backend option, comprehensive risk management services, and world-class multilingual customer support across time zones. Additionally, Altenar has integrated esports offerings via Oddin—helping expand your player reach with high-growth betting categories.


One of the standout advantages of working with multiple data providers is reducing the likelihood of bettors “site-surfing” in search of better odds. Combined with Altenar’s ongoing feature rollouts, this significantly enhances user experience and retention.


Visit Altenar’s website to explore roadmap releases from 2022, view past case studies, and see real-world success stories powered by Altenar’s sportsbook technology.


Discover the full scope of what Altenar’s sportsbook software can offer by contacting us today—and see why we say, “Where stability meets flexibility.”


In the words of Altenar: “Let’s talk!”



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