Speaking with Altenar’s Head of Corporate IT, Suzanne Borg, just a day after she celebrated her first year at Altenar, the depth of Altenar’s commitment to forward-thinking, knowledge-building, and inclusive technologies became truly apparent.
The sportsbook provider’s technology not only promotes an outstanding end-user experience—it also supports the vital need for internal IT infrastructure and systems that are uniformly accessible and understandable while remaining robust and scalable to support business growth.
Suzanne’s passion for her field shone through, as she and her team are responsible for the “information, communication, and technology used at Altenar."
Below is the full interview with Suzanne, one of the essential pillars of Altenar’s internal IT team—and, as a result, a key contributor to its award-winning sportsbook solutions.
What does your job at Altenar entail?
“Yesterday marked my first anniversary at Altenar, and the journey so far has been fantastic! My role as Head of Corporate IT is to manage a team of systems administrators based in various locations. Together, we’re responsible for the information, communication, and technology used at Altenar.”
“As a team, our primary objective is to deliver cutting-edge solutions—both hardware and software—using the latest technologies. We're also responsible for providing efficient user support services to all our employees, implementing various tools, and improving both internal processes and client-related workflows.”
How do Altenar’s internal operations ensure that your products meet the highest quality standards for customers?
“This year, we’re focusing on enhancing our Customer Relationship Management (CRM) processes and systems, aiming to develop a comprehensive Customer 360 view. This project is fascinating and involves stakeholders from multiple departments across the organization.”
“The customer remains central to every discussion throughout the analysis and will also be involved during implementation. The goal is to improve the overall customer experience while ensuring internal stakeholders have a single source of truth to better serve our clients.”
“Last year, we also implemented the Zendesk helpdesk system, which has greatly improved how we communicate with our customers.”
How did you get into IT/Tech?
“From a young age, I was always curious about technology, and finding creative solutions to problems excited me. I used to enjoy experimenting with the first home computer system my parents bought.”
“I began studying Information Technology in school and immediately knew it was the field I wanted to pursue as a career. At the time, it wasn’t common to see women in IT, but that didn’t stop me from continuing my education and landing my first job in the aviation industry.”
You seem to enjoy continuous learning. How has this passion positively impacted your role at Altenar?
“In the IT sector, learning is a continuous journey. In my role, I must keep building my technical, managerial, and soft skills. Occasionally, I enjoy learning something outside my daily routine—just for fun and personal growth.”
“Last year, I completed a Diploma in Digital Marketing, which helped me better understand social media and search engine optimization, among other topics. This year, I’m interested in taking a beginner photography course.”
What prepared you for this role, and why do you believe you and your team succeed in both daily operations and long-term goals?
“The iGaming industry is extremely dynamic and fast-paced, so being adaptable is essential. Our team works continuously to understand the company’s needs and translate them into technical requirements and actionable items. That’s part of our everyday mission.”
